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Finding your direct competitors is one thing but deciding whose strategies to research and learn from is yet another topic often overlooked and misunderstood. There are two important factors you should bare in mind while analyzing someone else’s strategies.
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from annie7 224 days ago #
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Wiep, thanks for the sphinn!

from crazycat 223 days ago #
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Again good article from Annie.

from iBrian 223 days ago #
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It's a good pointer about not knowing which work - all too easily competitors copy each other, leaving a trail of the same websites with the same links to the same competing websites - fish in a barrel for devaluation by Google.

Personal recommendation - don't follow your competitors lead, but instead become a trailblazer yourself. Then your competitors will be left trying to follow in your footsteps, not the other way around.

2c.

from annie7 223 days ago #
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A great point, Brian. I would also recommend to combine your competitors' techniques (at least best of them) with your own findings. Anyway, competitive research is more about seeing their mistakes than following their footsteps.


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