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Went Hot: February 26, 2008 - 4:46 pm
Posted By: Wiep 224 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
4 Comments
Went Hot: February 26, 2008 - 4:46 pm
Posted By: Wiep 224 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
4 Comments
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Comments
Wiep, thanks for the sphinn!
Again good article from Annie.
It's a good pointer about not knowing which work - all too easily competitors copy each other, leaving a trail of the same websites with the same links to the same competing websites - fish in a barrel for devaluation by Google.
Personal recommendation - don't follow your competitors lead, but instead become a trailblazer yourself. Then your competitors will be left trying to follow in your footsteps, not the other way around.
2c.
A great point, Brian. I would also recommend to combine your competitors' techniques (at least best of them) with your own findings. Anyway, competitive research is more about seeing their mistakes than following their footsteps.