Sphinn - Selecting Your SEO Competition : Thinking Young

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Selecting Your SEO Competition : Thinking Young

Went Hot: February 26, 2008 - 4:46 pm
Posted By: Wiep 495 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO

Finding your direct competitors is one thing but deciding whose strategies to research and learn from is yet another topic often overlooked and misunderstood. There are two important factors you should bare in mind while analyzing someone else’s strategies.

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from annie7 495 days ago #

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Wiep, thanks for the sphinn!

from crazycat 494 days ago #

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Again good article from Annie.

from iBrian 494 days ago #

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It's a good pointer about not knowing which work - all too easily competitors copy each other, leaving a trail of the same websites with the same links to the same competing websites - fish in a barrel for devaluation by Google.

Personal recommendation - don't follow your competitors lead, but instead become a trailblazer yourself. Then your competitors will be left trying to follow in your footsteps, not the other way around.

2c.

from annie7 494 days ago #

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A great point, Brian. I would also recommend to combine your competitors' techniques (at least best of them) with your own findings. Anyway, competitive research is more about seeing their mistakes than following their footsteps.