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- Sphinn It!
Went Hot: February 26, 2008 - 3:59 pm
Posted By: Wiep 495 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com) my network
Category: SEM Industry
15 Comments
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Comments
Thanks, Wiep!
Proper SEO is very labour intensive. It's no quick fix.
This is one of the best articles I've read this year.
Holy cow, that's a fantastic article! Fantastic work Diane.
Well done! I love this line item : " Knowing exactly where and how hard to whack..."
This was just super! A wonderful SEO bedtime story :)
Miriam
Great article!
Absolutely true - I just had this problem this week with a client changing over a new design. All my recommendations were forwarded at the start, and at the end, but the site still went live with none of these implemented.
The result is that after 2 years great performance, he suddenly has a site that is choked with session IDs, dynamic URLs, and duplicated titles/meta on every page. Plus his main traffic pages being linked to have completely disappeared.
He gets free support as a normal part of the relationship, so we're getting things patched up ASAP - but it did remind how extraordinarily easy it is for a business to completely cripple their own website, and with it, their main source of revenue.
Aw, shucks, y'all. Thanks for the compliments. I'm blushing over here!
Great article Diane!! :) :)
Agreed .. this article gets my vote for best article of the year!
Great article - Another thought is that the good ones get BUSYand have to raise raites to retain sanity. Even for larger shops, as the employees get better, theyre worth more too. Rates have to go up or quality would go dow .
There are only so many hours in a day, and raising rates also helps separate good prospects from tire kickers.
Awesome article! I think that the analogy of the maintenance worker was perfect!
The reason hiring a "good" SEO worker and firm costs so much is that they don't know how much to charge to ensure Top 10 rankings (as I have demonstrated in http://sphinn.com/story/31606#c33718), and therefore, by charging much, they increase their chances of success considerably. Which adds to their reputation as "good", that is, successful SEO workers and firms, making it possible to charge even more in order to further increase their chances of success. It is a vicious cycle, but a positive one.
We should remember that in these growingly competitive arenas - Google's SERP for a given search query - there are only ten winners and hundreds or thousands of losers. The losers are those smart clients who won't pay too much, so the SEO workers or firms they've hired have smaller rates of success because they must devote fewer workhours and other resources, which turn out to be insufficient for achieving the given task.
The analogy to the maintenance worker is completely irrelevant unless you assume that expensive SEO workers and firms possess extra knowledge. You don't need this hypothesis.
clarification: SEO firms that charge much more than others can increase their chances of success considerably by devoting many more workhours and other resources to the task.