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A brief look at setting client expectations for search engine rankings and SEO success. What’s important for clients to understand?
Comments17 Comments  

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from dannysullivan 3774 Days ago #
Votes: 2

This was an excellent post, an unexpected surprise.

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from sniehaus 3774 Days ago #
Votes: 0

Much appreciated, Danny, thanks!

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from amyk 3774 Days ago #
Votes: 0

To think, all this time I’ve known you I had no idea you had all this pent-up pay-per-click envy! If you’d like to take the search ’Ferrari’ for a spin, I’ll let you change some PPC bids ... maybe even tweak an ad description or two ;) What a power fix! Seriously, great points throughout!

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from DLPerry 3774 Days ago #
Votes: 2

Good stuff, and too true. Just yesterday I saw a project posting where the site owner stated he wanted to "be number one for any search in Google, Yahoo, MSN..." Wouldn’t that be a neat trick - being number 1 for ANY search. :)

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from ChrisOD 3774 Days ago #
Votes: 0

Really good read thanks. "Success through education" is spot on if you ask me.

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from skinner 3774 Days ago #
Votes: 0

Great work Sandra. Just wish all the clients could see it! :)

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from kimber 3774 Days ago #
Votes: 0

great post. i just forwarded it to my boss and sales guy.

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from Justin-Goldberg 3774 Days ago #
Votes: 0

You can guarantee a number one ranking for long tail results. For example, by using suggestions from hittail.

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from MikeLevin 3774 Days ago #
Votes: 0

Yeah, while I wouldn’t make any guarantees with HitTail, it’s probably as close as you can get. Thanks for the comment, Justin, and great article, Sandra.

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from HustlinGrind 3773 Days ago #
Votes: 0

@DLperry - and the funny thing is that project probably got 10 bids with false promises.

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from sniehaus 3773 Days ago #
Votes: 0

Amy K, I´ll take you up on that, it´d be great to play with PPC again. Kimber, good luck with the evangelizing! Let us know how it turns out. Justin and Mike, you´ve piqued my interest in HitTail, will check it out. Love the project posting reference, I wish that client the best, may they get what they asked for... Thanks all for the interest and great comments! --Sandra

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from DariaGoetsch 3771 Days ago #
Votes: 0

Great post Sandra, carefully thought out and well put.

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from sniehaus 3770 Days ago #
Votes: 0

Good to hear from you, Daria, thanks!

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from bwelford 3770 Days ago #
Votes: 0

A great post. That and a conversation with a Google-ranking-fixated prospect resulted in my writing a post, Google Rankings Drive Sales - SEO Expectations, that builds on the same concepts.

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from bhancock 3769 Days ago #
Votes: 0

Great post. Part II should cover controlling sales staff in an agency environment to not ’add fuel to the fire’! :)

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from flyingrose 3769 Days ago #
Votes: 0

Any posts about managing expectations and improving client to consultant communications attract my attention. This is one of the greatest challenges we have. Don’t envy the PPC folks too much; the time when we could fairly easily control ad placement and results are pretty much in the past.

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from sniehaus 3769 Days ago #
Votes: 0

Barry, I’ll look up your post. It’s a topic worth much discussion. Great point about over-eager sales staff, Brian. The question would be whether the over-eagerness is coming from the staff, or communicated by management, though... Rose, I only envy PPC folks some of the time, truly! Although I still think PPC is perceived as the more glamorous of the two fields. Advertising versus PR.

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