Sphinn - Why Isn't EVERYONE #1 on Google?

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Why Isn't EVERYONE #1 on Google?

Went Hot: August 17, 2007 - 7:22 am
Posted By: sniehaus 687 days ago
Topic Type: News Story (Jump to http://www.closed-loop-marketing.com)
Category: Google SEO

A brief look at setting client expectations for search engine rankings and SEO success. What's important for clients to understand?

17 Comments

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Comments

from dannysullivan 687 days ago #

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This was an excellent post, an unexpected surprise.

from sniehaus 687 days ago #

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Much appreciated, Danny, thanks!

from amyk 687 days ago #

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To think, all this time I've known you I had no idea you had all this pent-up pay-per-click envy! If you'd like to take the search 'Ferrari' for a spin, I'll let you change some PPC bids ... maybe even tweak an ad description or two ;) What a power fix!

Seriously, great points throughout!

from DLPerry 687 days ago #

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Good stuff, and too true.

Just yesterday I saw a project posting where the site owner stated he wanted to "be number one for any search in Google, Yahoo, MSN..."

Wouldn't that be a neat trick - being number 1 for ANY search. :)

from ChrisOD 687 days ago #

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Really good read thanks.

"Success through education" is spot on if you ask me.

from skinner 687 days ago #

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Great work Sandra. Just wish all the clients could see it! :)

from kimber 687 days ago #

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great post. i just forwarded it to my boss and sales guy.

from Justin-Goldberg 687 days ago #

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You can guarantee a number one ranking for long tail results. For example, by using suggestions from hittail.

from MikeLevin 687 days ago #

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Yeah, while I wouldn't make any guarantees with HitTail, it's probably as close as you can get. Thanks for the comment, Justin, and great article, Sandra.

from HustlinGrind 686 days ago #

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@DLperry - and the funny thing is that project probably got 10 bids with false promises.

from sniehaus 686 days ago #

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Amy K, I´ll take you up on that, it´d be great to play with PPC again.

Kimber, good luck with the evangelizing! Let us know how it turns out.

Justin and Mike, you´ve piqued my interest in HitTail, will check it out.

Love the project posting reference, I wish that client the best, may they get what they asked for...

Thanks all for the interest and great comments!

--Sandra

from DariaGoetsch 684 days ago #

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Great post Sandra, carefully thought out and well put.

from sniehaus 683 days ago #

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Good to hear from you, Daria, thanks!

from bwelford 683 days ago #

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A great post. That and a conversation with a Google-ranking-fixated prospect resulted in my writing a post, Google Rankings Drive Sales - SEO Expectations, that builds on the same concepts.

from bhancock 682 days ago #

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Great post. Part II should cover controlling sales staff in an agency environment to not 'add fuel to the fire'! :)

from flyingrose 682 days ago #

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Any posts about managing expectations and improving client to consultant communications attract my attention. This is one of the greatest challenges we have.

Don't envy the PPC folks too much; the time when we could fairly easily control ad placement and results are pretty much in the past.

from sniehaus 682 days ago #

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Barry, I'll look up your post. It's a topic worth much discussion.

Great point about over-eager sales staff, Brian. The question would be whether the over-eagerness is coming from the staff, or communicated by management, though...

Rose, I only envy PPC folks some of the time, truly! Although I still think PPC is perceived as the more glamorous of the two fields. Advertising versus PR.