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Brand Equity is defined as the value (positive and negative) a brand adds to an organizations products and services.

Social Media is more than just a ‘top of mind’ radar for Brands. Social Media can be used to build a brand (Will Ferrel) and to reinforce a brand (McDonalds).
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from WayneSmallman 2487 Days ago #
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Some strong, engaging analysis from Jennifer Osborne...

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