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Using Social Media to Determine your Brand Power
SEM News Source: http://www.searchenginepeople.com
Published: Feb 27, 2008 - 03:05 pm
Story Found By: TheNanny612 1548 Days ago
Category: SEM
Brand Equity is defined as the value (positive and negative) a brand adds to an organizations products and services.

Social Media is more than just a ‘top of mind’ radar for Brands. Social Media can be used to build a brand (Will Ferrel) and to reinforce a brand (McDonalds).
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from WayneSmallman 1548 Days ago #
Votes: 0

Some strong, engaging analysis from Jennifer Osborne...

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