Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

When doing keyword research it is important not to get in a rut and simply look at keyword research as “consumer” only… or worse, from the business point of view rather than the potential customer’s point of view. But smart keyword researchers realize there are many angles to consider when planning your keywords so that you don’t miss out on a particular segment which could equal clicks and conversions.
Comments5 Comments  

Comments

Avatar
from northrock 2365 Days ago #
Votes: 0

this is a great reminder for everyone. create your own checklist from this and keep adding to it. thanks jennifer and maki!

Avatar
from SpostareDuro 2365 Days ago #
Votes: 0

More about keyword research and it’s importance in SEO campaigns..this was a great post. Thorough and easy to understand. Thanks! *-)

Avatar
from BrettBorders 2365 Days ago #
Votes: 0

I think KW research is one of the most important yet skimped-over parts of the whole SEO process (at least by some firms). Good article.

Avatar
from untanglemyweb 2365 Days ago #
Votes: 0

I have heard about dodgy so called SEO firms asking THEIR clients to provide them with a list of keywords!!!

Avatar
from emanuelh 2365 Days ago #
Votes: 0

Asking the client to provide a preliminary list of keywords makes sense if it is an market in which the website owner and his customers share a distinct professional jargon. Most technological markets are like this but not only technological markets. The preliminary list should be then expanded by the SEO workers. Otherwise, how can you know whether EMR for instance also refers to a term used in his market - by looking at his competitors’ websites you may not find it because only your client manufactures EMR.   

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: