Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEM
Search Marketing Tips from Online Marketing Heroes
SEM News Source: http://www.toprankblog.com
Published: Feb 28, 2008 - 04:33 am
Story Found By: SamFreedom 1938 Days ago
Category: SEM
Apparently, TopRank thinks that what we all need is another book about people who wear the "best Nikes" in their manufactured niche group rather than one about those who are renowned for actually HELPING people. Don’t waste any time, drop everything, even your child, and go get it...!
 Comments18 Comments  

Comments

Avatar
from toprank 1938 Days ago #
Votes: 8

Why did you submit this Sam? If you don’t like it, ignore it.

Avatar
from northrock 1938 Days ago #
Votes: 7

a bit puzzled too sam. toprank didn’t publish this book but i assume lee and co are honored to be included. it makes sense to make a post announcing a book one is published within plus sharing some relevant content. as far as helping folks i’ve met lee a numerous times and consider him a friend. he is always very helpful and most definitely sincere. lee’s online marketing blog is more than well proven and he has shown it to be a useful resource time and time again.i know controversy is your thing sam and i enjoy a lot of your writings but i think you missed on this one.

Avatar
from JohnWeb 1938 Days ago #
Votes: 5

Sphunn for the content of the submitted story, not the sensationalist description.

Avatar
from Wingnut 1938 Days ago #
Votes: 5

Also sphunn for the content of the article... Always cool when someone puts you in their book.  Grats to TopRank

Avatar
from toprank 1938 Days ago #
Votes: 4

Thanks guys and congrats to the other 24 "interviewees" cited in the book. There’s a ton of great advice in this book as the interviewer was very good at getting you to talk - maybe too much?Regardless of the title, it’s a good resource and Sam’s characterization shouldn’t take away from that.

Avatar
from NickWilsdon 1937 Days ago #
Votes: 3

Sphun for the book, well done Lee (and Li/Jill and others).@Sam You’re sounding bitter. How can you say Jill Whalen doesn’t help people?? (as just *one* example). You must be pretty new to the scene to be unaware of the hours she has put in on the forums.

Avatar
from DarkMatter 1937 Days ago #
Votes: 3

I guess when you have an internet controversy blog, it’s in your interest to manufacture controversy.

Avatar
from SpostareDuro 1937 Days ago #
Votes: 0

I also Sphunn for the content of the post itself. Yes, controversy is Sams thing for sure...But this reminds me of the SU SEO haters that scream "Those SEOs suck!" but will turn around and SUBMIT one of our posts so they can bash it! It’s ridiculous, but I am glad to see that it brought attention to a great read. Thanks Lee.

Avatar
from KevinLee 1937 Days ago #
Votes: 2

I’m perpelexed by the original post.  Those in the book have been educating at conferences and online for years.  That seems like helping, and certainly my clients have been helped, and I’d imagine the clients of all those profiled would also feel helped.

Avatar
from gregjarboe 1937 Days ago #
Votes: 2

Okay, so I’m one of the people interviewed in the book, Online Marketing Heroes -- but I didn’t lobby to be included.  The author, Michael Miller, made the selection.  And I don’t wear the "best Nikes" -- although, back in August 2004, SEM industry observer, Meredith A.C. Roth, observed, "The brains of Search Engine Marketing and Search Engine Optimization are sartorially challenged."  Back then, I was "honored" to be listed along with Chris Sherman, Bryan Eisenberg, Jeff Weiner, Stacy Williams, Heather Lloyd-Martin, Detlev Johnson, Kevin Lee, Mike Grehan and Danny Sullivan -- even if Roth’s asserted that "the smartest people in the Search Engine Marketing biz" were also "the worst dressed."  And, now I’ve been included in a book with 24 other successful online marketing gurus.  If this is a "niche group," then it’s a big niche.  And I know many (but not all) of these gurus.  I’ve spoken on panels with many (but not all) of these gurus.  And, I’m honored to be listed along with Steve Rubel, Eric Ward, Heather Lloyd-Martin, Lee Odden, Jill Whalen, Liana Evans, or Kevin Lee.  They are "actually HELPING people."  There’s nothing "manufactured" about any of them.  They are -- in my biased opinion -- authentic, the real deal.  To paraphrase Grouch Marx, "I’d be honored to belong to a club that accepts people like them as memebers."

Avatar
from linkmoses 1937 Days ago #
Votes: 4

To the haters,I was interviewed for the book and honored to have been asked. I don’t think I’m any kind of hero and sure the premise is corny. Heroes are my 85 year old father who doesn’t know who he is anymore and my 84 year old mom who now wipes his ass for him.So quit whining and ranting just for the blog links, and find a reason to be happy. Look at the sky, go to the effing beach or have a beer. Do whatever it takes to quit hating.I’ve now been at this link buildng/web publicity stuff for 14 years, and I still work for a living as a one person business, in a garage office, for any size client, big or small. I’ve taught linking to people at Proctor and Gamble as well as mom and pop dot com. I’ve given away hundreds of hours of free training sessions and advice to non-profits over the years, and still do so when it’s feasible.I’m no hero, I’m human. I try hard, I succeed, I fail. I move on and try again. I’m proud to be asked to participate in that book, and look forward to showing it to my parents, who have never been online, because they will know it means I done good, and that will make them proud.Is that ok with you, haters?Eric Ward

Avatar
from toprank 1937 Days ago #
Votes: 0

Eric, you are priceless. I have to say, and should have said in the original post, that it’s really really a big deal to me personally to be included in any publication with people that I have looked up to for so many years. When I couldn’t SEO myself out of a wet paper bag, I was reading Jill’s advice in forums and Eric’s articles and using that information directly with clients.  Their generosity in providing helpful information to the industry as well as the others included in the book have been instrumental to thousands of people who now provide search marketing services for companies or as consultants.

Avatar
from storyspinner 1937 Days ago #
Votes: 3

I’m also one of those people who was intereviewed for the book, and I was so floored and honored by being asked to do the interview.  Michael Miller emailed me and asked if I was interested.  I never lobbied to be interviewed.  I don’t think anyone in the book lobbied, everyone was just asked.I actually had no clue who else would be in the book - so I kept quiet (except to my mom and Christine Churchill) about it.  When I got the press release and found out who else was in it, I was floored, and humbled that I was included with some of the people like Greg, Heather and Jill who’ve I’ve looked up to for so many years.I don’t consider myself a "hero" by any means.  Like Eric, I believe heros are folks like my Dad, and Uncle, my neighbor who fights in Afghanistan, my friend who serves tirelessly to help the blind.  Those are true heros.  I actually feel sorry for you, Sam, that you felt compelled to be so mean and write such a sensational description.  Every person in the book is someone who has felt so compelled to give back to the industry that maybe that’s why Michael chose them.  We write, we speak, we will stop and reply to an email if we can help out ... we all give back. None of my colleagues really deserved that slap, instead they should be applauded for the tireless hours of great contributions they give back to the industry. 

Avatar
from Scottie 1937 Days ago #
Votes: 1

Congrats to all who were interviewed, you apparently made at least one person jealous. ;)

Avatar
from johnandrews 1937 Days ago #
Votes: 1

Ahh the fickle nature of the Internet as media, pr vehicle, etc. The old guard of search marketing has growed up, and hits the web more traditionally, and... how to deal with the savages still roaming on the frontier plain?Why circle the wagons and start shootin’, of course. Maybe set up a reservation on some toxic waste dump, and keep the savages contained? Maybe I’ve been watching too many old Westerns, but there is much to learn from watching the old-er guard make moves in social media. I don’t know what drives Sam, but I can see how a modern search marketer might see this book as a less-than-comprehensive compilation of who matters in search marketing, packaged as an authoritative, comprehensive overview of who is driving the industry (especially that "hero" bit). That’s going to rub some people the wrong way.Why Sam promoted it on Sphinn is a study in psychology, I’m sure. Kudo’s to those in the book, of course.

Avatar
from SamFreedom 1708 Days ago #
Votes: 0

lol I just stumbled upon this old sphinn from like 8 months ago and I’m just tickled to no end at how people almost can’t help but think the way they always do...  look at how many sphinns and comments it got "in spite of"...  silly rabbits...

Avatar Moderator
from DavidWallace 1437 Days ago #
Votes: 0

Sphunn accidentily - didn’t realize negativity of submitter.

Avatar
from toprank 1437 Days ago #
Votes: 0

Oops! Really. Clicked on the Sphinn button on the post to see who was voting and didn’t mean to actually vote for it.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Digital Marketing Depot Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:


Webcasts:
Research:
Whitepapers:

See More Topics

Latest News From Search Engine Land