Calendar
Network
Feeds
- 20
- Sphinn It!
Posted By:
Jill
190 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
Pretend you don't know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it's all about? Can the search engines? Do this exercise with each inner page of the site as well. Is what each page has to offer, truly crystal clear? Or does your website presume that people already know who you are and what you're about. If it's the latter, you may have an online brochure on your hands, which isn't a good thing.
4 Comments
Comments
More excellent stuff, Jill. This is one of those; file under 'blatantly obvious' articles - which are, of course, not blatantly obvious for all those to whom it should be.
Thanks, Alan!
As my dayjob is rewriting website copy for Australian business, I never cease to be amazed at how few websites understand the importance of clear explanatory writing. The copy always seems to be the last thought - and an irrelevant one at that - after design, IA, SEO etc. But without clear writing, the visitors won't buy anything.
Kimota, interestingly enough, the article was somewhat inspired after I reviewed about 20 New Zealand websites where the lack of content (specifically on the home page) was highly evident!