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Avatar Went Hot: February 29, 2008 - 1:49 pm
Posted By: Wiep 189 days ago
Topic Type: News Story (Jump to http://www.gonzo-seo.com)
Category: Other Search Marketing
Listen up, folks: there is a reason your clients hired you for this job – it’s because they aren’t experts or don’t have time to become one. So when you report to them weekly, monthly, or both, keep that in mind. To be blunt, you need to dumb it down.
5 Comments     

Comments

from torka 189 days ago #
Votes: 2 | Vote:
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This is an absolutely awesome article, and excellent advice. I wish I'd written it! :)

from Ruud 189 days ago #
Votes: 2 | Vote:
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I wouldn't call it "dumb down" but "tell it like it is".

The way to report to a client is similar as how I expect to be informed by another expert: I don't want my car mechanic, plumber or doctor to talk gibberish either :)

from pratt 189 days ago #
Votes: 0 | Vote:
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@torka - Thanks for the kind words, I appreciate it!!

@Ruud - I'm going to have to agree with you there, I like that much better than "dumbing it down".

from stevee1 188 days ago #
Votes: 1 | Vote:
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I like "dumb down", it ,means explaining things in the easiest posible terms, which is the advice given in the article. "tell it like it is" is like telling the client to face the truth.

from incrediblehelp 185 days ago #
Votes: 0 | Vote:
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I hope this didnt need to be explained to most of us, lol


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