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What do you look for in an email marketing provider?
And do you have specific providers that you recommend? I imagine you'd need good mailing list management, templating, good reporting to start with. But what do you think is most important?
2 Comments     

Comments

from pratt 403 days ago #
Votes: 1 | Vote:
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I think it's important to make sure that the email marketing provider hasn't been blacklisted because of their clients spamming.

from AndrewGirdwood 403 days ago #
Votes: 1 | Vote:
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I think it's worth looking for someone who's been white listed, who a verified sender and who has as a sensible throttling policy, etc.

If you look at the long term and expanding out from the US then you may also want to look at someone who can cope with a wide range of charsets.

What's most important? Being legal. I'd make sure my provider did a good job at the unsubscribe process and correctly and promptly removed unsubs (as well as persistent bounces).


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