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- Sphinn It!
Went Hot: March 4, 2008 - 12:28 pm
Posted By: Jill 126 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Other Online Marketing
From the article:
How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter’s best friend for so many reasons...
6 Comments
Comments
This is the tip of the iceberg. I'm reading a review copy of her new book, The Soccer Mom Myth, and it's a mind blower. Personas are in the book but more importantly, the book gets in depth on marketing to women, how different they are and how they demand to be taken as individuals rather than a lump of gender.
Sounds like it's gonna be a great book!
Interesting! In an email to a marketing buddy recently, I suggested creating a fictional profile to get inside the head of our target market. This post makes a great argument for doing just that.
I'm going to have to buy the book!
Who actually said all women think alike though? .... or that it should be a surprise to find out they don't?
>>Who actually said all women think alike though? .... or that it should be a surprise to find out they don't?
Generally, men. :-)
Not I'm not surprised. Great article.