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Sphinn Home » SEM
Surprise! Not All Women Think Alike
SEM News Source: http://www.copyblogger.com
Published: Mar 04, 2008 - 12:28 pm
Story Found By: Jill 1441 Days ago
Category: SEM
Holly Buchanan has a great article on how to break stereotypes by using User Personas.

From the article:

How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter’s best friend for so many reasons...
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