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Holly Buchanan has a great article on how to break stereotypes by using User Personas.

From the article:

How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter’s best friend for so many reasons...
6 Comments     

Comments

from cre8pc 126 days ago #
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This is the tip of the iceberg.  I'm reading a review copy of her new book, The Soccer Mom Myth, and it's a mind blower.  Personas are in the book but more importantly, the book gets in depth on marketing to women,  how different they are and how they demand to be taken as individuals rather than a lump of gender.

from Jill 126 days ago #
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Sounds like it's gonna be a great book!

from ShariV 124 days ago #
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Interesting! In an email to a marketing buddy recently, I suggested creating a fictional profile to get inside the head of our target market. This post makes a great argument for doing just that.

I'm going to have to buy the book!

from Hobo 124 days ago #
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Who actually said all women think alike though? .... or that it should be a surprise to find out they don't?

from unglued 123 days ago #
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>>Who actually said all women think alike though? .... or that it should be a surprise to find out they don't?

Generally, men. :-)

from crazycat 123 days ago #
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Not I'm not surprised. Great article.


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