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An extensive post I just made about the Google Sitelinks (what are, how to get them), where I tried to be as accurate as possible with my findings. It includes Do's and Dont's sections, a FAQ and a resume of Vanessa Fox's post.
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Comments

from sza 489 days ago #
Votes: 2 | Vote:
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I'm afraid there's nothing certain about sitelinks. I know the following from fact:

  • You can have sitelinks in your Webmaster Tools before they actually appear in the SERPs and then those sitelinks may be gone in your account when they become visible.
  • You may have sitelinks for a query with x searches a day, and not have them for a query with 50x searches a day. (In both cases, the home page being #1 in the rankings.)
  • The text for sitelinks may be an arbitrarily chopped down version of the original anchor text used on the home page (even rendering the sitelink meaningless).
  • The text for sitelinks may be the anchor text on the home page but also the title of that particular page (title tag), and sometimes neither.
Links being near the top of the page seem to have a better chance to be used as sitelinks. From a menu with more than two dozen links, the first four have been included, and only one or two from the rest (even though many of the pages left out are way more heavily linked and visited).

from CristianMezei 489 days ago #
Votes: 1 | Vote:
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Sza, great information. Any thoughts, other then the ones I could write in my post, about how to get Sitelinks ?

from mphung 489 days ago #
Votes: 0 | Vote:
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from Lisa 488 days ago #
Votes: 0 | Vote:
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hi Sza
>>You can have sitelinks in your Webmaster Tools before they actually appear in the SERPs and then those sitelinks may be gone in your account when they become visible.


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