Sphinn Home » Usability
Avatar Went Hot: March 4, 2008 - 4:02 pm
Posted By: DoshDosh 489 days ago
Topic Type: News Story (Jump to http://www.useit.com)
Category: Usability
This finding — that when a SERP link starts with a respected brand name, it holds more appeal for users than weirdo links — exemplifies the interaction between SEO (search engine optimization) and usability. Clickthrough and conversion rates are driven by usability concerns: Writing links that make sense, and designing landing pages (and subsequent content) that meet users' needs.
4 Comments     

Comments

from SearchBuzz 489 days ago #
Votes: 1 | Vote:
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Does this detract from having your most important keyword(s) secondary in the tag?

from Heather 487 days ago #
Votes: 0 | Vote:
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It's interesting to see Jakob's take on this. I'm not sure about his theory about "check out the top five SERPs and look for junk links" to determine Title construction. I do like what he says about writing a "solutions-oriented" Title to encourage clickthrough, though...

from mercylivi 487 days ago #
Votes: 0 | Vote:
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By adding a company name in the title wont dilute the main keywords?

from crazycat 479 days ago #
Votes: 0 | Vote:
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Yes, What about tags and keywords? We need maybe a follow up post to read.


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