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Sphinn Home » Usability
Should You Use Your Company Name in Search Engine Links?
Usability News Source: http://www.useit.com
Published: Mar 04, 2008 - 04:02 pm
Story Found By: DoshDosh 2199 Days ago
Category: Usability
This finding — that when a SERP link starts with a respected brand name, it holds more appeal for users than weirdo links — exemplifies the interaction between SEO (search engine optimization) and usability. Clickthrough and conversion rates are driven by usability concerns: Writing links that make sense, and designing landing pages (and subsequent content) that meet users’ needs.
 Comments4 Comments  

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from SearchBuzz 2199 Days ago #
Votes: 1

Does this detract from having your most important keyword(s) secondary in the tag?

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from Heather 2198 Days ago #
Votes: 0

It’s interesting to see Jakob’s take on this. I’m not sure about his theory about "check out the top five SERPs and look for junk links" to determine Title construction. I do like what he says about writing a "solutions-oriented" Title to encourage clickthrough, though...

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from mercylivi 2197 Days ago #
Votes: 0

By adding a company name in the title wont dilute the main keywords?

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from crazycat 2189 Days ago #
Votes: 0

Yes, What about tags and keywords? We need maybe a follow up post to read.

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