Sphinn - Web Analytics Reports Even Management Can Understand

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Web Analytics Reports Even Management Can Understand

Went Hot: March 4, 2008 - 11:20 am
Posted By: pratt 487 days ago
Topic Type: News Story (Jump to http://www.gonzo-seo.com)
Category: Web Analytics

When you hand an analytics report to your manager do you get that deer-in-the-headlights stare? Here are a few ways to fix that.

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from g1smd 487 days ago #

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Write a report?

Pfft. Are you kidding?

I set a site-owners up with a Monday-morning auto-generated PDF email with the most salient facts and figures, and then discuss those as and when.

:-)

from incrediblehelp 486 days ago #

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g1smd I do the same for some of my clients.

from NikLP 485 days ago #

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That sounds like a great setup - anyone care to share some how-to details? I have to confess my clients don't get enough reports from me, because I don't have this kind of thing arranged (I'm a web dev tho, not an SEO)

from g1smd 485 days ago #

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Google Analytics can auto-generate and email some reports.

from BusinessHut 484 days ago #

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The auto-generated reports are great, but without some explanation, the message will be lost. You should either have a training session with management so the fully understand the reports. (Not just that up is good and down is bad.) Or, schedule the reports to be sent to yourself. Then you can review for actionable information and pass on your insights to management. An automated report every day/week/month will quickly be ignored.