Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Lisa barone writes, "Barry Schwartz twittered this morning that he had news that would make me sad but wouldn’t elaborate. Then, a few hours ago the story went live on Search Engine Land: IAC Cuts 8% of Ask.com & Kills Search Engine. That bullet was followed with another: All Things Must Pass. Gary Price, a good friend and industry mentor, has left Ask.com. My heart was shattered, with very real tears streaming down my face. And though I’ve since dried them, as I write this I can feel them creeping back up. Ask was personal to me, and those who know me understand that."
Comments7 Comments  

Comments

Avatar
from EricLander 2240 Days ago #
Votes: 1

So, this article is a bit of a mixed bag for me.  As recently as this morning, I was throwing Ask.com under the bus.  That includes comments I made TO Lisa.  So, I’m possibly part of the people she speaks about in her article.With that said, this article is a must read because it forced me to see the other side of the coin.  Very few people are passionate about what they do and the industry they work in.Lisa is NOT one of those people.

Avatar
from mvandemar 2240 Days ago #
Votes: 0

Very few people are passionate about what they do and the industry they work in. Lisa is NOT one of those people.I’m sorry, slightly confused... you are saying that Lisa is not passionate about her work or the industry? Why do you feel that way?

Avatar
from martinibuster 2240 Days ago #
Votes: 0

Ask is becoming a married  women’s vertical focusing on housework, cooking, and children according to their latest statements.http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2008/03/04/financial/f170722S36.DTL&tsp=1;)-Y

Avatar
from David 2240 Days ago #
Votes: 0

Brilliant idea.....

Avatar
from IncrediBILL 2240 Days ago #
Votes: 0

One less source for search engine parties at the trade shows

Avatar
from jamiec 2240 Days ago #
Votes: 0

just as Marketing Charts report an increase in Ask search share too...

Avatar
from quumf 2239 Days ago #
Votes: 1

very disappointing development.  1 less innovative competitor to Google.  What’s really interesting is that 8% of the workforce at Ask is 40 people.  That means that the entire search engine was run by ~500 people.Perhaps less money spent on obtuse advertising, and more spent on getting the best people to work for them would have meant that they could have had a ranking algorithm that they could have been proud to give to users (and which users would have benefited from) rather than simply creating pages that gave enough semantic information to generate the highest paying contextual adverts from Google for any given query.Seriously.  Compare the Adsense you see on Ask against the PPC results in Google. 

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: