Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

A CEO’s perspective of SEO, SEM, PPC and ROI. Having just returned from SMX West, my take on the realities of the industry and then suggestions on how to get Senior Execs to buy off on aggressive on-line marketing in a way they understand. Also a perspective on an SEO industry without any controls or self management.
Comments6 Comments  

Comments

Avatar
from rishilakhani 1438 Days ago #
Votes: 2

I would encourage any dialogue that somehow builds a governing body in the SEM industry with the primary charge to educate the masses and penalize or expose the poor operators or rip-off artists.hear hear!

Avatar
from thijohr 1438 Days ago #
Votes: 1

I would encourage any dialogue that somehow builds a governing body in the SEM industry with the primary charge to educate the masses and penalize or expose the poor operators or rip-off artists.The market will make the corrections.

Avatar
from oldschool 1438 Days ago #
Votes: 2

Can I nominate this article for a SEMMY?  This is my favorite line "Digg to me is something done in the yard. Delicious is a hot fudge brownie. Reddit is a book I have already read. Facebook is for lost friends that I prefer stay lost. And YouTube is a place where wannabes try to be somebody, usually showing me what thy have and usually far more than I want to see."

Avatar
from -mj- 1437 Days ago #
Votes: 1

Yes, that line is absolutly great.

Avatar
from aemberygood 1437 Days ago #
Votes: 2

Wonderful insights here... Hearing it from the horses mouth on how communication is king in the CEO view of SEO!

Avatar
from joegriffin 1433 Days ago #
Votes: 1

<font size="2"><font face="Arial">As a President of a company who works with individuals like these daily, I appreciate the straightforward advice. It is easy to get caught up in the technical jargon, so I always strive to boil it down to the most essential aspects of the business model. Thank you for your commentary!</font></font>

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: