Sphinn - CEO's perspective of SEO...

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CEO's perspective of SEO...

Went Hot: March 6, 2008 - 1:23 am
Posted By: shansen11 487 days ago
Topic Type: News Story (Jump to http://www.utahwebservices.com)
Category: Online Marketing

A CEO's perspective of SEO, SEM, PPC and ROI. Having just returned from SMX West, my take on the realities of the industry and then suggestions on how to get Senior Execs to buy off on aggressive on-line marketing in a way they understand. Also a perspective on an SEO industry without any controls or self management.

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from rishilakhani 487 days ago #

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I would encourage any dialogue that somehow builds a governing body in the SEM industry with the primary charge to educate the masses and penalize or expose the poor operators or rip-off artists.

hear hear!

from thijohr 487 days ago #

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I would encourage any dialogue that somehow builds a governing body in the SEM industry with the primary charge to educate the masses and penalize or expose the poor operators or rip-off artists.

The market will make the corrections.

from oldschool 486 days ago #

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Can I nominate this article for a SEMMY? This is my favorite line "Digg to me is something done in the yard. Delicious is a hot fudge brownie. Reddit is a book I have already read. Facebook is for lost friends that I prefer stay lost. And YouTube is a place where wannabes try to be somebody, usually showing me what thy have and usually far more than I want to see."

from -mj- 486 days ago #

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Yes, that line is absolutly great.

from aemberygood 486 days ago #

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Wonderful insights here... Hearing it from the horses mouth on how communication is king in the CEO view of SEO!

from joegriffin 481 days ago #

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As a President of a company who works with individuals like these daily, I appreciate the straightforward advice. It is easy to get caught up in the technical jargon, so I always strive to boil it down to the most essential aspects of the business model. Thank you for your commentary!