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Avatar Went Hot: March 6, 2008 - 6:07 am
Posted By: timcohn 184 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Ask.com
Ask.com: Rest in peace...
9 Comments     

Comments

from planetc1 184 days ago #
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I sometimes wonder how Danny can manage to get a post that is this detailed, completed during a normal work day. Impressive.

from debram 184 days ago #
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I totally agree, writing like that is a gift.  Sure wish someone would give me that present at Christmas instead of socks....

from rustybrick 184 days ago #
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Kinda sings to you, doesn't it?

from Ruud 184 days ago #
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Made me want to stand up and yell "yes we can!"

from cre8pc 184 days ago #
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Sings?  Try Screams.  Danny out did himself with this one.

This whole targeting women angle confounds me.  What women?  If they've lumped women into some bland sterotyped pile, they don't stand a chance in hell of survival.

Everyone wants fast. Everyone wants intelligent. Everyone wants free.  Everyone wants little or no distractions. Everyone wants credible and accurate.

There's already a ton of sites "for women".  Give me one that cleans the damned house and remembers to walk the dog.  Make my life simple. 

I bet they won't get it right.  Grump.  Rant. :)

from Scottie 184 days ago #
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No, no, no.  It's now a site for married women. Those of us who may be single or divorced obviously need more complex answers than the married ones.

While it's one thing to target a specific demographic, it's suicidal to offend both everyone outside and inside of your demographic by defining your approach based on stereotypical assumptions.

Married women need simple answers. The rest of us need to sort through a bunch of crap results, apparently.

I'm dying to see what they develop to appeal specifically to married women.

from cre8pc 184 days ago #
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Maybe it'll have lots of Chip and Dale ads.  :)
I'd be cool with that.

from Jeeb90 184 days ago #
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This often feels like a parody.  If a year ago someone said, ASK is going trash their business model and replace it with a site for married women, people would have thought that was the most ridiculous thing they had ever heard.

from mikemora 184 days ago #
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Diller is a somewhat clueless, no doubt. All money, no true insight generally.  However I do see some merit in the ASK carcass targeting women.
Take a look at the growth of Glam.  Take a look at the verticalization of the web in general. It's not completely about search. I sense they will move in the direction of social networking for women.
If you look at the rest of the IAC properties you can see most of them relate to women.
Home shopping net as one example.
Shame about Teoma, Google as Walmart here, plain and simple.  No mom and pop search allowed in their town.


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