Sphinn - Defend Yourself: Bid On Your Brand Name in PPC

46
Sphinn It!

Defend Yourself: Bid On Your Brand Name in PPC

Went Hot: March 9, 2008 - 7:24 am
Posted By: DoshDosh 221 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com)
Category: Paid Search

If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like. Even if you rank #1 for your own name. Do it anyway. Here's why.

4 Comments

Who Desphunn This (0)

Comments

from Halfdeck 220 days ago #

Votes: 1 | Vote:

+ -

"Another client earned $36,000 from a $600 spend on their own name."

Enough said.

from kristiankh 218 days ago #

Votes: 0 | Vote:

+ -

I havn't really understandet the arguments against bidding on yourself.

from liamvictor 217 days ago #

Votes: 0 | Vote:

+ -

I have a client that is 1 (home page), 2 (sitelinks) and 3 (specific product) for their name, yet we still do PPC on their brand and site name.

The return is 35 times the investment and we get to see how many searches were performed on those names. What's not to like?

from sphinndr 217 days ago #

Votes: 0 | Vote:

+ -

For as long as we have been in the PPC business we have had a few clients that had been adamant about not buying their own name. They were in the top 2 spots in the big three engines and they didn't feel it was necessary to buy their own name. We quickly saw their acquistions drop by 70%, once a month went buy they were quick to come back and say maybe it wasn't such a good idea.