Sphinn - The Independent Webmaster’s Manifesto

39
Sphinn It!

Went Hot: March 7, 2008 - 11:38 pm
Posted By: mike.tekula 485 days ago
Topic Type: News Story (Jump to http://seoroi.com)
Category: Online Marketing

Gab Goldenberg offers some very useful tips and observations on why, as a webmaster, being dependent on Google for traffic / monetization is shaky ground at best and what we all can and should be doing to work around this. Chock full of great tips and resources.

2 Comments

Who Desphunn This (0)

Comments

from sza 485 days ago #

Votes: 1 | Vote:

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I love the core philosophy very, very much.

I have one problem with the first point of the post, though: there's not a single SE (apart from Google) that's interested in having evangelists. I'd go out of my way to love them, but they suck. Suck. Suck. I can't get myself to be enthusiastic about them.

And my bonus tip :-) Advertise your domain name through PPC. Your rankings are not yours. Your traffic from SEs is not yours. It can be gone any day.

But your content and your domain is. Make them as valuable as you can: content through continuous development; domain through a low-intensity, cheap but steady ad campaign.

from Gab 485 days ago #

Votes: 0 | Vote:

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SZA, glad you liked the philosophy :D.

As to sucking, Yahoo has a great engine that helps me find stuff that I frequently won't see on Google. Re: Ask, they're good for some niches/types of search and bad at others, admittedly.

Aewsome additional tips, incidentally! That's really cool stuff :D.