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Extremely interesting examples of bad PPC advertising.
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from EmperorAnton 2448 Days ago #
Votes: 0

Some really good advice...the big guys just seem to have dollars to throw into PPC.I am sure Walmart and Sony will eventually learn.

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from bogdan 2448 Days ago #
Votes: 0

All of the advices look like common sense ... but it seems they’re not. At least not for Walmart.

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from ebkendo 2448 Days ago #
Votes: 0

Couldn’t agree more, highly targeted searches should be driven to specific landing/product pages, not dropped off in the no-man’s land of a home page.

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from DarkMatter 2448 Days ago #
Votes: 0

The company I just started at had created a huge adwords campaign several years ago, and no one had touched it since. CTR and conversions were awful, and no one was monitoring ROI in any way. I came in and started tweaking it and now PPC accounts for almost 50% of sales on the web. It seems many of these big companies just set up their campaigns and throw money at them.PPC is not fire and forget!

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from dangdatkat 2447 Days ago #
Votes: 0

I was going to agree with bogden but from the number of examples its fairly obvious that there a lot of SEM professionals working inhouse or for requitable agencies that just sort of suck. 

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