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When composing content, understanding that well written concise content, the architecture of the link structure, the anchor text (words in the link), keyword proximity and thematic semantics represent a large percentage of how your pages will fare in the SERPs.Even more important are utilizing pivotal modifiers which allow your pages to be found under a variety of additional searches.
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from DavidLaFerney 211 days ago #
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Great article Ann.  How do you find this stuff?

An awful lot of "SEO Theory" artcles are so vague as to be practically useless to less advanced readers - like me, but this one gives very accessable information while having a more advanced scope than the usual basic SEO posts.

from annie7 211 days ago #
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How do you find this stuff?

Well, this is my profession :)
I am glad you found it useful...


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