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When composing content, understanding that well written concise content, the architecture of the link structure, the anchor text (words in the link), keyword proximity and thematic semantics represent a large percentage of how your pages will fare in the SERPs.Even more important are utilizing pivotal modifiers which allow your pages to be found under a variety of additional searches.
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from DavidLaFerney 1433 Days ago #
Votes: 0

Great article Ann.  How do you find this stuff? An awful lot of "SEO Theory" artcles are so vague as to be practically useless to less advanced readers - like me, but this one gives very accessable information while having a more advanced scope than the usual basic SEO posts.

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from annie7 1433 Days ago #
Votes: 0

How do you find this stuff?Well, this is my profession :)I am glad you found it useful...

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