Sphinn Home » Other Social Media
Avatar Went Hot: March 11, 2008 - 11:05 am
Posted By: DoshDosh 132 days ago
Topic Type: News Story (Jump to http://blog.guykawasaki.com)
Category: Other Social Media
In social media, marketers need to understand where their brands intersect with the passion points of their consumers. But ultimately, they need to empower consumers to express themselves via their connection to the brand. In most cases, brands can craft the framework of a campaign, but the customization of content and the dialogue around the campaign will be up to the consumer.
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