Understanding Consumer Behavior in Digital Space

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News Source: http://blog.guykawasaki.com
Published: Mar 11, 2008 - 11:05 am
Story Found By: DoshDosh 1434 Days ago
Category: Social Media

In social media, marketers need to understand where their brands intersect with the passion points of their consumers. But ultimately, they need to empower consumers to express themselves via their connection to the brand. In most cases, brands can craft the framework of a campaign, but the customization of content and the dialogue around the campaign will be up to the consumer.
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