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In a newly published book, “The Soccer Mom Myth”, written by Michele Miller and Holly Buchanan, the focus is on female consumers, who she is and why she makes purchases. The book describes the differences between how men and women think and why this matters with web site design, especially e-commerce.
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from cre8pc 3362 Days ago #
Votes: 0

This was by far the most enjoyable book I’ve reveiwed so far (unpaid review, fyi.)  I really liked it and can see how SEO’s and web site designers, as well as usability folks can use the information.  The book is an easy read and at times, quite funny. 

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from billslawski 3362 Days ago #
Votes: 0

Looks like a really good one.  Liked the story about losing a sale in two words.

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from danperry 3360 Days ago #
Votes: 0

Got a copy too. Came the same day as Andy’s book, so I’m reading that first. Thanks for the writeup; can’t wait.

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from cre8pc 3360 Days ago #
Votes: 0

I see a lot of help coming from this book. At the very least, it helps both SEM’s and usability oriented folks to get inside the heads of women more and also learn why this is important in relation to marketing and designing for women. I had a lot of "yes!" and "ah ha" moments. The book is a fast read too, which I personally liked :)It reminds me of Krug’s "Don’t Make Me Think" style - educational, lighthearted and sticks with you.

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from oldschool 3359 Days ago #
Votes: 0

Nice find Kim.  The "online moms" are a huge sector that not many are aware of.  I happen to work with one such site and ordered two copies today; one for me and the other for the CEO.

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from itravin 3357 Days ago #
Votes: 0

I wasn’t expecting it when I began to read the article, but it most certainly changed my perspective about approaching a niche market on a general level..oflline as well as online..

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