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Posted By:
theGypsy
210 days ago
Topic Type: News Story (Jump to http://www.davidnaylor.co.uk)
Category: SEM Industry
Dave Naylor - Anyway I see this year has been the worst for Blackhat SEO we have ever seen, so the best Whitehat advice I can give at the moment is take an audit.
a) Who has access to the Site
b) Set up weekly checks, document changes, folder creation, user creation
c) Get your backlinks in order, set up webmaster style consoles with the search engines and archive off the data.
d) Start a record of events, on this date we employed SEO abc company, on this date we use Mr XXXXX for viral campaign
c) Check what’s happening in your industry and log that and form strategic partnerships with your competitors where you can.
e) Don’t trust anyone
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