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Is it better to receive 1000 searches per month from exact match keywords or 10,000 searches per month from a variety of keywords?
4 Comments     

Comments

from kevgibbo 161 days ago #
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Surely it has to come down to the quality of traffic and how much profit you can make from the 10,000 searches compared to 1,000.

Ideally you'd want 11,000 high-converting clicks! ;)

from landia 160 days ago #
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Isn't it about getting a balance between the two? I would have said target exact matches more strongly as these will have higher conversion rates...

from DarkMatter 160 days ago #
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I take my best keywords and test them with all match types...you never know...sometimes that one exact match phrase only gets clicked every now and then, but the conversion rate might be huge.

from crazycat 160 days ago #
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Having a combination of a unique and match is better. Really depends.


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