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Avatar Went Hot: March 10, 2008 - 8:31 pm
Posted By: DoshDosh 210 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Other Social Media
Here are four key mistakes Sarah Lacy made during her interview with Mark Zuckerberg, each summed up with a valuable lesson you should take to heart before embarking on your next social media marketing campaign.
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from wcarter 210 days ago #
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Really interesting commentary, usefull insights for anyone to apply

from mphung 207 days ago #
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Great article. I think most people who watched the Lacy-Zuckerberg debacle would agree it was a pretty big foul up on her part (of everything I've read only one poster blamed the audience and one blamed Zuckerberg - the rest overwhelmingly thought it was Lacy's fault); but those same people think they'd never commit similar mistakes. Illustrating the social media equivalents highlights how these same mistakes are being committed all the time by people who don't get that social media is also still, fundamentally, about *people* interactions.

from Gamermk 207 days ago #
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The other side of the story: http://sphinn.com/story/33946

from eMktgStrategist 206 days ago #
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The interview is painful enough to watch but I found myself gasping at her debrief interview.  You'd think an "experienced journalist" would know better than to blame everyone else in such an egotistical manner.  it is an excellent example of what not to do and thus very instructive. (I'd love to be a fly on the wall at her next performance review at Biz Week!)


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