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Avatar Went Hot: March 11, 2008 - 12:37 pm
Posted By: kevgibbo 134 days ago
Topic Type: News Story (Jump to http://weblogs.hitwise.com)
Category: SEO
Interesting Hitwise post looking at the importance of plural/singular search traffic and how these target users at different stages of the conversion process.
4 Comments     

Comments

from bwelford 134 days ago #
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That's very useful data and seems intuitively right - prospects look for products in the plural form.

from vikramprashant 134 days ago #
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Really nice post...Robin Goad

from martinibuster 133 days ago #
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They are measuring traffic, not conversions.

>>>...while the results are not conclusive, it does seem that plural terms are better at sending traffic to retailers than singular terms.

The article discovers traffic differences between singular and plural. Ok, most of us already know there are differences. What's lacking and would make the report meaningful is the conversion data.

from doodan 132 days ago #
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Great to see some stats here. What is interesting from the laptop results is that singular terms tend to be used as adjectives (and used as the first term in the string) e.g. "laptop accessories" and "laptop bags" whereas plural terms appear to related more to specific product searches e.g. "pink laptops" and "refurbished laptops" etc.

Definate food for thought especially when creating PPC campaigns where you need to be as targetted as possible to get your best ROI


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