Sphinn - Google Expects To Be Very Significant In Display Ad Segment

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Google Expects To Be Very Significant In Display Ad Segment

Went Hot: March 12, 2008 - 2:09 pm
Posted By: jeffquipp 481 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google

You heard it right ... Google has its sights set on display now too. While already dominating the roughly $8.5 billion search industry, they now want a big piece of the $6.7 billion display ad industry.

What concerns me is this statement; Google's platform "will evolve over time so that it won't distinguish between search and display ads."

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from ciaran 481 days ago #

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None of this should be a surprise (whether it's a concern or not is a different matter).

Greg touches on it, but this post could be summarised as:

Google Expects To Be "Very Significant" In Display Ad Segment
Yeah - DoubleClick dude!

from jeffquipp 481 days ago #

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Ciaran ... agreed we all know the motivation behind the DoubleClick purchase, but did this statement not concern you:

Google's platform "will evolve over time so that it won't distinguish between search and display ads." Does this mean they forsee organic search becoming an advertising platform for them? Not sure how to interpret it.