News Source: http://searchengineland.com
Published: Mar 12, 2008 - 02:09 pm
Story Found By: jeffquipp 1431 Days ago
Category: SEM
What concerns me is this statement; Google’s platform "will evolve over time so that it won’t distinguish between search and display ads."
3 Comments
Comments
None of this should be a surprise (whether it’s a concern or not is a different matter).Greg touches on it, but this post could be summarised as:Google Expects To Be "Very Significant" In Display Ad SegmentYeah - DoubleClick dude!
Ciaran ... agreed we all know the motivation behind the DoubleClick purchase, but did this statement not concern you: Google’s platform "will evolve over time so that it won’t distinguish between search and display ads." Does this mean they forsee organic search becoming an advertising platform for them? Not sure how to interpret it.
Has Google entered a business yet, without significantly changing it? If nothing else, it will be intereresting to see what they do.