Sphinn - Why PPC is the American Idol of Search

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Sphinn It!

Went Hot: March 11, 2008 - 9:12 pm
Posted By: UtahSEOpro 481 days ago
Topic Type: News Story (Jump to http://www.utahwebservices.com)
Category: SEM Industry

Think about how contestants are approved each week:

* American Idol contestants have to win over judges in the early rounds with an apparent combination of factors such as: youth & relevance, a good singing voice, charisma, stage presence, etc.

* PPC advertisers have to win over the PPC vendors they’re advertising with through a combination of factors such as relevant keywords, editorially acceptable copy, adequate bid prices, approved landing pages, etc.

* American Idol contestants have to win over the American public in the final rounds apparently through good song choice, good audience contact, poise, and a sense of being ‘the next big thing’, etc.

* PPC advertisers have to win over searchers in the final phases of their campaigns through good campaign structure, targeted ad messaging, a unique value proposition (UVP), clear and persuasive calls to action, etc.