"Most smart Internet marketers know that demographics are dead. It used to be the measure by which every advertiser (online or offline) would purchase space just about anywhere. Age, gender, and location were the "holy trinity," and as long as those were on track, you could buy space confidently. The only problem with mapping demographics is that it doesn’t guarantee relevance. Just because I am a thirty-year-old male living in New York doesn’t mean I’m in the market for an iPhone. Demographics are a very small part of the picture."
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