Sphinn - Running Out of Reasons to Fear Google Analytics

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Running Out of Reasons to Fear Google Analytics - Really?

Went Hot: March 14, 2008 - 2:49 am
Posted By: annie7 480 days ago
Topic Type: News Story (Jump to http://www.grokdotcom.com)
Category: Google Other

For some executives, it sounds crazy: Why should they entrust their business's metrics to a free tool powered by the search engine that runs most of their pay-per-click ads?

To many others, though, the idea makes both dollars and sense. In fact, 60% of Fortune 100 businesses now use Google Analytics.

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from DarkMatter 480 days ago #

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I have to agree with Aaron's take on this one:

http://www.seobook.com/striving-be-below-average

Unless industry leaders/big players participate, it's going to be very misleading data.

from Openeye 478 days ago #

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Google Analytics is great, why pay for an inferior system? Good old Google provides a mass of relevant free high quality tools to make search marketing and life in general alot easier Analytics being one of many! I posted a blog last year detailing just how these tools dominate my existence!

http://www.openeyemarketing.co.uk/ppc-blogs/a-google-life.html

from DanThies 478 days ago #

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We're a bit underwhelmed by the idea of benchmarking against those who opt in to this in order to see the data. Seems likely to attract more bottom-feeders, as Aaron suggests.