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Sphinn Home » Vertical Search
Running Out of Reasons to Fear Google Analytics - Really?
Avatar Went Hot: Mar 14, 2008 - 02:49 am
Posted By: annie7 736 Days ago
Source: http://www.grokdotcom.com
Category: Vertical Search
For some executives, it sounds crazy: Why should they entrust their business’s metrics to a free tool powered by the search engine that runs most of their pay-per-click ads?

To many others, though, the idea makes both dollars and sense. In fact, 60% of Fortune 100 businesses now use Google Analytics.
 Comments4 Comments  

Comments

Avatar
from DarkMatter 736 Days ago #
Votes: 0

I have to agree with Aaron’s take on this one:http://www.seobook.com/striving-be-below-averageUnless industry leaders/big players participate, it’s going to be very misleading data.

Avatar
from Openeye 734 Days ago #
Votes: 0

Google Analytics is great, why pay for an inferior system? Good old Google provides a mass of relevant free high quality tools to make search marketing and life in general alot easier Analytics being one of many! I posted a blog last year detailing just how these tools dominate my existence!http://www.openeyemarketing.co.uk/ppc-blogs/a-google-life.html

Avatar
from DanThies 734 Days ago #
Votes: 0

We’re a bit underwhelmed by the idea of benchmarking against those who opt in to this in order to see the data. Seems likely to attract more bottom-feeders, as Aaron suggests.

Avatar
from bobbykircher 734 Days ago #
Votes: 0

Has anyone opted in?

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