After being asked the question several dozen times during an event, an SEO consultant describes the difficulty in explaining what she actually does to people who are outside the industry. Anyone in the industry will be able to commiserate with the humorous post and probably has a few similar experiences to add.
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What do I do? I help people find information on the Internet.
I like it - It’s simple, to the point, and true. Now try giving that answer to my grandma, who will follow it up with 80 questions about the details! Btw, I was reading your blog to find out who was posting on here and really enjoyed it, especially the blog recommendations! I’ll be watching to see what else you post.
I’ve taken to telling people that I help companies make improvements to their websites. They usually ask what kind of improvements and I respond with helping them get found by searchers, making the sites easier to use and easier for the owners to keep up, and making more surfers convert into customers.