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Avatar Posted By: DavidWallace 177 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Tips & Tools
Aaron Wall writes, "A wide array of paid and free tools make it both cheap and easy to track your online reputation. The first point of contact is typically via customer emails, comments on your own site or web analytics data. But not everyone who complains about you brings the complaints directly to you or links to your site, instead posting comments on blogs, forums or elsewhere on the web. So how do you track the rest of the conversation going on online? Here's a set of tools and services that are easy to use, and best of all, many are free."
6 Comments     

Comments

from seosurvivor 177 days ago #
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hmmm.. trackur isn't that great. I thought it would do much more than what it actually does. It basically gets Google Alerts and makes it look fancy and expensive. All that it does is already available for free... and it doesn't save enough time to actually make it worth the cost.

... but then again, I'm a bit of an "el cheapo" myself :)

Nice post! Thank you

from BrettFromTibet 177 days ago #
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Great post and insight! I didn't know about the date-based Google advanced search that Aaron
mentions.

from dmytton 177 days ago #
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The problem with setting something up yourself like this is the time it takes to keep it up to date with new sources and constantly reviewing and checking new items. It's also difficult to share with other people and add a large number of queries into one "interface", as such. That is where the commercial tools come in that everything is done for you and you just get notifications when new items are discovered.

In addition to Trackur, it's worth mentioning the other couple of monitoring tools aimed at individuals/small businesses - the Distilled Reputation Monitor at http://reputation.distilled.co.uk/ and my own tool launched on Monday, Attenalert, at http://www.attenalert.com - both of these provide a similar service although I obviously feel my own tool provides more features (stats, detailed site info etc).

from johnk 177 days ago #
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Great post but I agree that Trakur isn't there yet, great review about it here: http://www.reputation-watch.com/tool-review/tool-review-trackur-online-reputation-monitoring-tool/

Google Alerts and tools like attenalert mentioned above are great but frankly I don't want to clog up my inbox so this needs to be done via RSS. Trakur does send alerts via RSS but frankly I don't want to pay to monitor my reputation with all the free tools out there.

Yahoo Pipes allows me to create a single feed for a variety of sources including but not limited too Google News, Yahoo News, Technorati, Bloglines, etc. No more subscribing to hundreds of feeds and getting duplicate articles.

And if you're not a fan for RSS, Yahoo Pipes gives you the option of email alerts and even text messages.

Best of all - it's free.

from CommonDavid 177 days ago #
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I use Google Alerts and Bloglines. It takes like 5 minutes a day, or even every other day.

from nbandaru 176 days ago #
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Great post. Alerts are a good way to get started and track activity which is the first step to reputation management. As it turns out, a lot of small business ( even those who are Internet savvy) don't find enough time look at spam. An opt-in mechanism which generates an actionable activity report has value to a lot of small businesses. E.g we've found that a lot of restaurants would like to use consumer reviews to train internal staff on how to improve service and effectiveness. We also provide a simple way for restaurants to manage their information and post a message that can reach consumers. You can check out our webpage, say for restaurants in Seattle at http://www.boorah.com/restaurants/c/5046/WA/Seattle.html and click on any restaurants to see detailed analysis of what's positive and negative about that restaurant


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