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Sometimes it's so difficult to explain SEO to a client, you know how important it can be for a website, you got all these facts and figures and even case studies to prove what it has achieved. But when you only have a few hours to pitch, to explain, that you, the SEO Jedi can bring their site to another level. You realise they just aren't speaking the same language.
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Comments

from massa 478 days ago #
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Maybe I can help at least a little with this particular topic. The key is to NOT try to explain what you do to them and instead listen to what they say when you ask what they would like to see happen. Maybe the problem is not them not listeing to you, maybe it's more of you not listening to them.

Stick to explaining what they already understand and you'll get much better communication. Get better communication and you'll be able to help a lot more people, faster and with less stress on both of you.


from Kalena 475 days ago #
Votes: 0 | Vote:
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Love the Yoda reference, clever it is!

from Halfdeck 475 days ago #
Votes: 0 | Vote:
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Yoda must have been an entrepreneur.

Luke: "I can't believe it"
Yoda: "That is why you fail."


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