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Avatar Went Hot: March 15, 2008 - 1:38 pm
Posted By: aglobalwarming 113 days ago
Topic Type: News Story (Jump to http://www.capecodseo.com)
Category: Search Marketing
There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy.
8 Comments     

Comments

from bwelford 112 days ago #
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As I commented on the post - Yes, but ... This could be seen as parallel to the statement, If you don't like marketing, then stop marketing. You need to be dialoguing with your prospects and your customers.  If not, you leave the field to the competition.  Use other methods for that dialoguing if you wish, but blogging is far superior in ROI to any other method.

from Halfdeck 112 days ago #
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Well, I've tried making a client blog at gunpoint, but if a cient doesn't wanna blog, you can't force him. It's not always easy even if you got a copywriter to work with. Some of the roadblocks I've experienced:

- a client insists on linking to sites like cnn.com or wikipedia.com instead of linking out to other bloggers in the niche

- a client insists on linking to his own site with keyword-stuffed anchor text with every single post

- a client refuses to inject opinion into a post - instead opting to write "newsy" articles that reads like weather forcasts

- a client insists on writing to potential buyers instead of writing to the linkerati

- a client refuses to "join the conversation" and instead just publishes dead messages like "why today is the best time to buy real estate"

At the end of the day, blogging is one of the easiest ways out there to generate organic links to a site. Of course there are other ways to get links, but in general they require alot more work.

from Eavesy 112 days ago #
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Most of them are up for it, it's when they try and do it themselves that things go pete tong. Typical strategy invoves getting a .blogspot blog, writing incoherent sales pitches and addding links back to their site in every post.

from clickfire 111 days ago #
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Oh, and don't forget the obstacle of having to get each post approved by legal.

from Eavesy 111 days ago #
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@ClickFire those are the worst - 6-8 weeks to find out you have not got a cat in hells chance of your linkbait being publihed. God dam FSA.

from -mj- 111 days ago #
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If you dont like beer drink wine.
If you dont like bloggin create a static page.
You have to be enthusiastic about what you do otherwise you will fail

from -mj- 111 days ago #
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Oh... and yes I am enthusiastic about beer drinking :)

from crazycat 110 days ago #
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True, stop marketing if you don't want to do it. Blog what you enjoy.


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