Hey peeps - of late I have been looking into how qualitative research can be applied to the SMM tool box. Along the way I came across this VERY interesting post to that end. I thought some of you ’Twitters’ and Social Marketers alike may find interesting - give it a read (especially U Jill... :0)
Conversations With Dina - Have you thought of using something like Twitter for this? You could set up a private group or channel there - where you could ask participants to send in short (140 character) messages. These updates could be either via SMS from phone, IM, or web-based. Advantages - you would capture feedback in real time as it happens, if youth is your target group then you’re enabling them to utilise their own culture of use (sms/IM) and hence a more natural and spontaneous capture and flow of responses. A few times a day you could send out specific questions. Here’s a link to a hack for this.
Likewise, if you need visual representation too - a private Flickr group could be set up too - and there are tools like Shozu to upload pics straight from your phone onto Flickr with one click!
Discuss
Conversations With Dina - Have you thought of using something like Twitter for this? You could set up a private group or channel there - where you could ask participants to send in short (140 character) messages. These updates could be either via SMS from phone, IM, or web-based. Advantages - you would capture feedback in real time as it happens, if youth is your target group then you’re enabling them to utilise their own culture of use (sms/IM) and hence a more natural and spontaneous capture and flow of responses. A few times a day you could send out specific questions. Here’s a link to a hack for this.
Likewise, if you need visual representation too - a private Flickr group could be set up too - and there are tools like Shozu to upload pics straight from your phone onto Flickr with one click!
Discuss
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