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Sphinn Home » SEM
PPC, Search Campaigns, Analytics & Expectations - What Does Success Look Like?
SEM News Source: http://blog.amplify-interactive.com
Story Found By: ChristianBk 1777 Days ago
Category: SEM
"It never ceases to amaze me how short memories can be, and how easy it is for people to lose sight of the big picture. I’ve come to realize over the years that I can tell clients how they should judge SEM campaign success until I’m blue in the face. But if their boss is breathing down their neck about the fact that the one number they pay attention to isn’t going up - then we’ve failed. Why?"
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