Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Google employee says "Webmasters who rely heavily on bookmarking their own sites to gain traffic will likely see a drop in pagerank before the end of 2008, and we will be working closely with two major social bookmarking sites to find a solution that will have no detremental effect on the average internet user."
Comments45 Comments  

Comments

Avatar
from Rhea 1417 Days ago #
Votes: 1

There goes my little bubble of happiness.On the plus side, maybe all of the obnoxious "social media experts" will shut the hell up finally.If something works.... TELL THE WHOLE WORLD! It’ll just keep working forever and ever and ever... Google’s full of idiots. Yayyyyyyyyyyy!

Avatar
from EstebanPanzera 1417 Days ago #
Votes: 2

What?! They tell us to write good content, we do that and they penalize us? Hope this is not true or I will become a full-time Google hater.

Avatar
from mvandemar 1417 Days ago #
Votes: 1

In the article the update now says that it looks like they pulled the original story, and that this probably wasn’t something they wanted to be public knowledge.Of course, if I were making ass-backwards decisions like that, I probably wouldn’t want them published either.

Avatar Moderator
from graywolf 1417 Days ago #
Votes: 1

so exactly how are they going to figure out who owns what site and marry that with social dataI have some ideas but none of them put big G in a positive light

Avatar
from mvandemar 1417 Days ago #
Votes: 0

so exactly how are they going to figure out who owns what site and marry that with social dataHm, actually my take on it was that they were going to penalize sites that gained unbalanced benefit from Digg, not site owners who also happened to be members of Digg... the opening line was this:According to the Google Blog, a spokesman for the search giant has hinted at a new strategy to reduce the page-rank of sites linked from social bookmarking site Digg.

Avatar
from Rhea 1417 Days ago #
Votes: 0

@mvandemar - I read the same as graywolf about them targeting specific users and have a few thoughts on how they’ll do it, too. I’m more curious though about the impact one to three iterations deep of social submissions on non-major sites."we will be targetting mainly a small minority of prolific bookmarkers with a new algorithm that looks at linking patterns over time."

Avatar Moderator
from graywolf 1417 Days ago #
Votes: 3

easist way would be to use toolbar data. They know what the admin panels URL’s are for most blog platforms, they also know when you login to digg and other places, and could easily marry those pieces of data, and only throw out the odd baby with the bathwater here and there.Also looking at digg URL’s that are sent through gmail would be another clueand then there google anaylitics which recently went more big brother on us

Avatar
from mvandemar 1417 Days ago #
Votes: 1

Hm, looking through the summary of their Privacy Policy, I really don’t see anything indicating that they say they would be above doing just that... it’s all worded very carefully, as to allow just that kind of behavior pretty much any way they feel like it:http://www.google.com/intl/en/privacy.htmlAlso it seems like this, similar to the paid links situation, would possibly be one more venue that could be used to harm a competitor’s website.

Avatar
from JohnWeb 1417 Days ago #
Votes: 8

So Google finds a blog selling a link for $25 and that is such a threat to their system they remove its PageRank? People find loopholes like W3 selling links for the donors and Matt rolls in and says those links have been devalued since around 1976? and now we are supposed to believe that its going to take a year for them to figure out how to devalue links from social media? I’d think they could do that with a click of a radio button.The whole story reads like its from The Onion or something, when would you ever hear someone from Google saying that they thought they made an error? At most it would be a bad data push. The whole concept of Google is based on popularity, they never claimed to offer the most relevant results or else the supplemental index would not have existed, only the most popular. Google doesn’t discover data they just report on the already popular, and social media sites like digg are the wet dream of popularity for the digital age.I also find it quite odd that with 603,000 subscribers no scrapers picked this up before Google pulled it and no other blogger mentioned a word of the quoted story.Googler Jeff Waltz has also been keeping quite a low profile in the online world until this first blogpost. Seems quite suspicious in the least.

Avatar
from jeffquipp 1417 Days ago #
Votes: 0

Nice find Donna ... I think Google’s ultimate goal is to create such fear around the whole idea of links, that most are afraid to even think about links.

Avatar
from Sorvoja 1417 Days ago #
Votes: 1

Did anyone here read the alleged post on the Google blog?

Avatar
from Eavesy 1417 Days ago #
Votes: 0

I just don’t get this, you are allowed to submit your own stuff to most social bookmarking sites including digg, devaluing links to sites that constantly submit their own stuff would be one thing, but penalizing the websites of site owners that do it sounds extreme. I don’t see it as being a major problem; non disclosed paid posts and paid links own the top money phrases on Google UK. Digg etc. doesn’t even come into it. Digg are pretty swift in banning most e-commerce sites that get submitted anyway. Non e-commerce site or sites that sell advertising don’t really care about Pagerank, they are in it for the traffic.

Avatar
from theGypsy 1417 Days ago #
Votes: 1

Which post is this in?I see only this on a global search of a snippet; http://www.google.ca/search?q=%22Webmasters+who+rely+heavily+on+bookmarking+their+own+sites+to+gain+traffic+will+likely+see+a+drop+in+pagerank+before+the+end+of+2008%22+site:startupearth.com&hl=en&newwindow=1&rlz=1T4GGLJ_enCA238CA238&filter=0and nada searching the G/Blog; http://www.google.ca/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGLJ_enCA238CA238&q=%22We+are+working+on+strategies+to+level+the+playing+field%2c+effectively+bringing+back+natural+search+patterns+enjoyed%22+site:googleresearch%2eblogspot%2ecomWhere is the source? Anyone?Is this verifyable?

Avatar Moderator
from graywolf 1417 Days ago #
Votes: 3

@johnweb agreed looks like we did a lot of the same searches trying to verify the story, it was late so I gave up because I was tired ;-)I think the question here is why wouldn/couldn’t google take steps like this? They are smart enough to know they pushed people into the viral space so it’s only natural gaming will take place. So are you thinking ahead of the algo trying to protect yourself from future fallout?

Avatar
from Rhea 1417 Days ago #
Votes: 1

I built my own Google fallout shelter. It’s buried 300 yards deep in Utah.

Avatar
from sunaren2001 1417 Days ago #
Votes: -1

How Google can do so...I mean if a site has good content and it’s owner submits it into Digg or whatever... What Google has to do with it’s pagerank... Instead of that ..it will be better if Google update it’s Algorithem.

Avatar
from TinPig 1417 Days ago #
Votes: 0

@johnweb you’re right in that page rank is nothing more than a popularity contest at this point, and one where you can buy your friends or make cardboard cutouts of friends and pretend they’re real friends and sometimes google will believe you. the problem is that google DOES use this popularity to influence their concept of relevancy and once you weed out the basics of SEO, page rank is all that’s left. popularity != relevancy, pure and simple. google needs to either abandon the link-based page rank algorithm or stop using page rank to inform search results. isn’t kinda obvious it’s not working based solely on how much effort google puts into trying to weed out the spammers?

Avatar
from Justilien 1417 Days ago #
Votes: 1

Does this mean social media is not a Golden Egg? LOL@Rhae   Awesome!"On the plus side, maybe all of the obnoxious "social media experts" will shut the hell up finally."

Avatar
from davidb 1417 Days ago #
Votes: 2

I want to see the original article dammit! Sounds a bit dubious, on what the methods will be to tackle this though. Is this starting to mean that any type of paid links are bad? I have paid links that use the nofollow attribute so I’m guessing they’re fine, right!?

Avatar
from Eavesy 1417 Days ago #
Votes: 3

Iv’e just had a good think about this and I am going to call BS. Wise up sphinners this is linkbait.

Avatar
from Alfredo 1417 Days ago #
Votes: 0

and i thought matt cutts said that linkbaiting was whitehat and totally OK.sheesh...there’s no longer anything you can do. if you market your website a bit, you’re just plain old a bad person, according to Google !

Avatar
from SlightlyShadySEO 1417 Days ago #
Votes: 1

He doesn’t want self-submissions perhaps. I’d look at that little social profile API thing they had awhile back if you want to see how they’re probably going to detect this

Avatar Moderator
from graywolf 1417 Days ago #
Votes: 1

>Iv’e just had a good think about this and I am going to call BS. Wise up sphinners this is linkbait.I agree it’s very probable it’s BS, but what you really need to think about is would google want to do this to negate the gaming we all know happens. If so how would they do it? How should you start mopping up your dirty footprints so you don’t get caught ...

Avatar
from Halfdeck 1416 Days ago #
Votes: 2

http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/644d43e62840ed88/3526b8e4a69dbf1e?lnk=raotJohnMu: "I would not worry too much about a blog post that doesn’t seem to exist."He continues: "keep in mind that PageRank is roughly based on the quantity and quality of the links pointing to a page. Traffic from self-created bookmarks does not really play a role in that, at least not directly"And it doesn’t play a role because with or without nofollow, Google IMO algorithmically nofollows links from social bookmark sites because they’re UGL (user-generated links), similar to how nofollow on Wikipedia didn’t matter to Google, because those links were already dealt with.And who the hell is Jeff Waltz? Where does that name come from?Finally, how do you exactly "punish PageRank"? I thought the spammers are the ones asking to get spanked.And Graywolf, for a guy who believes webmasters should not live in fear of the big ol’ G, you sure have a lot of conspiracy theories under your sleeve :)

Avatar
from MattCutts 1416 Days ago #
Votes: 5

"Where is the source? Anyone?Is this verifyable?"JohnMu was polite; I call fake story. I subscribe to the Google Research blog and never saw that story appear in my Reader feeds. Plus the Google Research blog talks about research, not webspam. There’s not even a Googler named Jeff Waltz as far as I can tell.I think "Startup Earth" has some ’splaining to do. :)

Avatar
from Burgo 1416 Days ago #
Votes: 1

"some ’splainin to do"...On this, and I think quite a few more stories Matt. I’m also suspicious of the "Doubleclick" story at: http://sphinn.com/story/35225

Avatar
from FREEL 1416 Days ago #
Votes: 0

Matt, I did some searching, it seems there is a Jeff Waltz at Google (see link) - looks like the story could be true, although I’ve no idea what his position is.http://googleresearch.blogspot.com/2007/10/google-education-summit.html

Avatar
from Halfdeck 1416 Days ago #
Votes: 1

"it seems there is a Jeff Waltz"No, it seems there is a Jeff Walz, not Waltz. Walz’ title is director of university relations - what does that have to do with search quality and spam control?

Avatar
from MikeDammann 1416 Days ago #
Votes: 1

Interesting, if only the url on SUE was to the specific post (assuming there was one), we’d be able to tell if it had been there.I guess we have to stay tuned. :)~ Mike

Avatar
from clickfire 1416 Days ago #
Votes: 1

Ahh, my first desphinn and I feel I’ve done a good deed :)

Avatar
from MikeDammann 1416 Days ago #
Votes: 1

This might be horribly offtopic, but is Sphinn a lot slower today than usually?

Avatar
from mercylivi 1416 Days ago #
Votes: 1

Penalizing the websites of site owners submitted their content in sites like digg, really sounds extreme. It would be better if the startupearth.com come with a better explanation on their post.

Avatar
from technoguide 1416 Days ago #
Votes: -5

This is a pretty controversial post.. But if ever this is true then spammers have to say goodbye to their pageranks..

Avatar
from mercylivi 1416 Days ago #
Votes: -4

<div id="nameplate"> <h1 id="name">Jeff Walz could be the Googler. Hope this is his Linkdin Profile Page</h1> </div>http://www.linkedin.com/pub/3/71B/B37

Avatar
from mvandemar 1317 Days ago #
Votes: 0

Calm down guys, you are about to...Dude, nobody is "about" to do anything... you’re replying to a story that had it’s last comment 98 days ago. This is way old.

Avatar
from JohnT 1314 Days ago #
Votes: 0

Despite the original article being over 101 days old now, the topic is still something which affects people today.  I agree with Chris on the "not throwing the baby out with the bathwater" just because people have the urge for making some kneejerk reaction.  Years ago I was told by one of my bosses "Learn the rules well, then use these people’s own rules against them!".  That was sound advice and it works for this as well.  If people would take the time to learn about the way things are, then they can find ways to utilize those rules or methods in their favor.  Don’t get mad, don’t get even... Get Ahead!  It may take time and a little work, but it is often most gratifying to beat people at their own game. Now I don’t know exactly how many people actually did something other than gripe, nor do I know how many have put off doing anything until later.  I won’t even make a conjecture on how many new people will see this article and decide to act... my crystal ball quit working months.  I would not be surprised to find out that anywhere from about 50% to 80% of all Digg Users do not have a blog or site to promote.  Their whole reason for being on Digg is to post things which really does nothing for them except to get Diggs.  My hunch about this mostly stems from the number of people who seem so against a person posting their own content.  Almost any Blogger or Site Owner should see Digg as a great tool to be used to get them noticed. Their ought to be a huge fuss raised over the possibility of being penalized for publishing their own content.  There isn’t, and that tells me that either most people have nothing to promote.. or they are idiots who don’t understand what things like Social Bookmarking sites can do for them.  Now don’t confuse this with those who preach that you can be penalized, so don’t shout your own stuff.  Some of these people may really agree that Digg, or other social bookmarking sites, should be used as a useful tool where you should be able to shout your own stuff... but they are realists and know that if you do then you could get penalized by the search engines.  In other words they know that, despite how they really feel, you have to play by the rules of the game in order to succeed. So this takes us right back to the idea of "Not throwing the baby out with the bathwater" and Learning the rules to use them against them.

Avatar
from Sorvoja 935 Days ago #
Votes: 0

I am not buying this story unless there is some verification.

Avatar
from MattCutts 935 Days ago #
Votes: 0

This story is a fake; Google never said anything like the source claims.

Avatar
from Halfdeck 935 Days ago #
Votes: 0

I’m desphinning this post though at this point a desphinn would be an empty gesture than anything else.

Avatar
from clickfire 935 Days ago #
Votes: 0

Almost fell for this one. It’s late at night and I had time to research the quote before sphinning :)

Avatar
from SlightlyShadySEO 935 Days ago #
Votes: 0

I’ll believe cutts on this one. This has gotta be a Fake.

Avatar
from iBrian 935 Days ago #
Votes: 0

False linkbait. More characters for 50 limit.False linkbait. More characters for 50 limit.

Avatar
from SpostareDuro 935 Days ago #
Votes: 0

This story has proven to be a fake..and I know this because I have once again bought into what someone else claims as fact. (go figure)

Avatar Moderator
from Jill 935 Days ago #
Votes: 0

desphinning since it now appears this was a fake story.

Avatar Moderator
from MelissaF 935 Days ago #
Votes: 0

I guess liars enjoy upsetting us a bit. Glad Matt Cutts clarified.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: