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Recently, a story announcing an incorrect fact got way popular on Sphinn. How did it happen among the field of smart marketers? Read on (and voice your opinion, too).
Comments28 Comments  

Comments

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from Wit 3894 Days ago #
Votes: 3

There are several layers of "truth" in the world of SEO. As far as online marketing lessons go, both the original story and this little deliberation are quite valuable in my view. <b>If</b> I were a blogger in a cutthroat biz like SEO, I would surely shoot first (with a bit of safety margin and opportunity for escape) and ask questions later. But maybe that’s exactly why I’m not a real SEO blogger ;) heh

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from theGypsy 3894 Days ago #
Votes: 2

Lesson is that when we play amatuer reporters (ie; social media) we should still try occassionally to verify a controversial suposition prior to running around like chickens with their heads cut off. How many people started commenting before even trying to find the original quote? I didn’t.... went hunting.Thus is the nature of ’social’ media though... corporate media have their own agendas and biases that drive the content... pick your poison...

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from SpostareDuro 3893 Days ago #
Votes: 1

Is it me or should the story simply be deleted now that we know the truth? I went over to Desphinn, but the 5 to 1 is gonna take far too many people to get rid of it.

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from DazzlinDonna 3893 Days ago #
Votes: 11

What’s more annoying?  A story is submitted to Sphinn and the story may not be true?  Or readers assume that the person who submitted the story is the one who created the untruth?  Don’t shoot the messenger.  In my opinion, it is not the submitter’s job to hunt down the facts of a story.  They are merely passing on stories of interest.  If those stories are untrue, the author of the story is responsible for that...not the person submitting the article to social media sites (unless of course, the person submitting is in collusion with the author).

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from Wit 3893 Days ago #
Votes: 5

IMV this is not an attack on the messenger. And -- also IMV -- 50% of articles about SEO submitted here are (in some way) not true. Should we be worried? No. Should we read the messages and take note? Oh yes.In the mean time, there’s no denying that submitting "tabloid-style" stories to Sphinn/Whatever is a good way to get attention. Is that so bad? No. Should we keep using our brains and triple check all the stories submitted? Oh yeah.

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from whiteknightpro 3893 Days ago #
Votes: 3

But then isn’t it also a brilliant example of creative marketing? ;-)Whatever the outcome, any publicity is good publicity and perhaps that was the point of the whole thing?Controversy is always a hot topic and if you have the creativity and skill to embrace it properly, then why not?  Sphinn gives us all the ability to sphinn or desphinn as we see fit...

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from kevinheisler 3893 Days ago #
Votes: 0

"fake story" may be too strong a term. TechCrunch and SiliconAlleyInsider publish rumors and speculation, Many turn out not to be true. But I don’t think arrington or blodget are manufacturing stories, though, citizen kane-style.

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from theGypsy 3893 Days ago #
Votes: 1

I wasn’t shooting the messenger Donna, I was saying we the consumers of the media should at least look for verification prior to getting worked up.... I know I don’t research everything I submit, but try to when writing....As for the techcrunch arguement, at least they say it is a Rumor. With a claim that has major ramifications as did this one, I think some due-diligence is appropriate on all counts (producer and consumer).

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from theGypsy 3893 Days ago #
Votes: 1

@KIM - I  think we should leave it.... makes for a good discussion none-the-less... IMHO

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from MikeDammann 3893 Days ago #
Votes: 2

Donna, if a CNN reporter airs a fake story, what do you think would happen if he said "Well, so and so told me it was true, blame him!"?

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from Halfdeck 3893 Days ago #
Votes: 2

"In my opinion, it is not the submitter’s job to hunt down the facts of a story."So its ok for people to submit a bunch of junk on Sphinn and waste my time by lowering the signal to noise ratio? Submitters’ reputation on Sphinn depends in part on a submitter pushing quality content. Of course the voters also share the blame - just because someone you like submits a story doesn’t mean you automatically go clicking on the Sphinn button."But then isn’t it also a brilliant example of creative marketing? ;-)"It’s a dumb marketing tactic because it can only work once. After that, you’ve built your reputation up as a liar. Britney Spears should be enough to teach you any publicity is not good publicity.

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from Sorvoja 3892 Days ago #
Votes: 1

There is a difference between submitting e.g. a tutorial and submitting controversial news,  there is also an important difference between second hand and first hand information. The submission guidelines don’t reflect this, so in my opinion the guidelines should be updated. That would partially solve the problem.Sphinn should also have a way of dealing with stories that are problematic after they go popular.

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from DazzlinDonna 3892 Days ago #
Votes: 2

I’m not a cnn reporter.

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from Halfdeck 3892 Days ago #
Votes: 1

"I’m not a cnn reporter."Neither am I. But if you want to submit stories to Sphinn, submit first ask questions later attitude is convenient for you and a pain in the ass for me and the rest of the community. Why are you submitting stories anyway? To make my life better or to rack up front page submissions? If want to contribute to Sphinn, its not gonna kill you to do a little leg work when "facts" don’t seem to line up well. If you don’t have time to go that extra mile, why bother submitting?

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from DazzlinDonna 3892 Days ago #
Votes: -2

LOL, this is all getting to be just a little over the top.  Ok, here’s my final word on the matter.I submitted the story because I thought it might interest you!  So sue me.

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from Skitzzo 3892 Days ago #
Votes: -2

"So its ok for people to submit a bunch of junk on Sphinn and waste my time by lowering the signal to noise ratio? Submitters’ reputation on Sphinn depends in part on a submitter pushing quality content. Of course the voters also share the blame - just because someone you like submits a story doesn’t mean you automatically go clicking on the Sphinn button."Halfdeck, you have over 50 submissions and only 6 have gone hot. So I think it’s clear that most of your submissions are "a bunch of junk" that waste people’s time and lower the signal to noise ratio.Donna on the other hand, has submitted only 3 more stories than you, and yet 40 of her submissions have gone hot. Obviously people here generally enjoy what she submits and the rest of the community likes the way she submits things currently.

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from Skitzzo 3892 Days ago #
Votes: -2

"Donna, if a CNN reporter airs a fake story, what do you think would happen if he said "Well, so and so told me it was true, blame him!"?"Mike, the difference here is that we are not reporting anything. We’re simply pointing to other things that people report. So to use your example, this is like a CNN reporter saying "So and So reports that ____" which actually happens quite frequently.Submitting something to Sphinn and other social media sites is the equivalent of posting a link. It just happens to be to a group of people. The only endorsement that a submission carries is that the submitter believes the link will be of interest to the rest of the community. That’s all. No fact checking is needed because you’re not saying that it’s true or false. You’re saying it is interesting, and in this case I think it’s obvious that the submitter was correct.

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from MikeDammann 3892 Days ago #
Votes: 1

Halfdeck, you have over 50 submissions and only 6 have gone hot. Skizzoo, I am new here, but on the forum I frequent , people have talked about his posts and how hey respect his opinions. We have long ways to go to be in the clique, but he is a hair away, so don’t start a war over turfs ;)

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from NickWilsdon 3892 Days ago #
Votes: 1

Lets also try and get a little perspective here - how many people fake SEO stories? So far I’ve only seen this a few times (and most from Shoemoney - although he had the decency to leave you guessing, and a disclaimer which covered him).This is pretty rare. I don’t think Donna or anyone else needs to start checking every fact on stories they submit. If it’s SEO techniques or knowledge then fair enough, you should be able to back up the story but this was new info from a "reputable source". Lets just mark "Startupearth" and "David Reece" as news sources we won’t touch with a bargepole and move on. They are the ones people should be annoyed with here, not Donna. It’s not linkbait to create a fake article with a imaginary quote from a Googler and pass it off as real - it’s extremely lame.

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from ANOnym 3891 Days ago #
Votes: 0

I think the point is pretty clear.It is not who wrote the stories or who have submitted them. But how the Sphinn community can identify and vote up/down fake/bad stories. So far, it seems, the Sphinners prefer to vote first, read second.

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from mvandemar 3891 Days ago #
Votes: 0

"So far, it seems, the Sphinners prefer to vote first, read second."I would question that characterization as well. I did in fact read the story first. When I did, it stated, as an update, that it appeared that the original story had been pulled. At that time I had no reason to doubt that the author had indeed saw what he claimed.

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from sza 3891 Days ago #
Votes: 0

While I’m not suggesting fake stories are OK, this particular one was quite interesting.Certainly more so than the zillionth much-touted "in-depth, definitive" piece about the basics of SEO, link building, blogging etc. with bullet points, charts, references left, right and center (all the usual insignia of quality-content-bait) but without a single original insight.On the other hand, the very idea the story floated was a beautiful demonstration of how paranoid people are becoming about Google’s assumed policing power.

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from cre8pc 3891 Days ago #
Votes: 0

"if a CNN reporter airs a fake story, what do you think would happen if he said "Well, so and so told me it was true, blame him!"?"Reporters are paid. Reporters have editors and staff who check facts. The reputation of the brand depends on it.Sphinn accepts everything. It’s up to the Community to determine the integrity of this site and decide what stays and what goes. There are so many people with varying skill levels and intentions. I really dislike the generalization that Sphinners vote w/o reading. Everyone’s standards and habits differ. Who am I to judge? After some time, I can tell who is submitting quality and typically submits posts that meet my skill level. I still read it before Sphinning it. Whatever gets "hot" is an indicator of the mind-set, expertise, interest and level of understanding of those who voted it up there.Related to this is the popularity contest votes. I do not Sphinn for the submitter. My criteria are based on what I found useful to me and my work or in some cases, simple entertainment value of some of the humorous submissions.

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from pops 3890 Days ago #
Votes: 0

OK everyone, don’t you think the fact that Donna submitted the story led to it being identified as "fake" more quickly than if she hadn’t pointed it out? It could have been out there for a long time misleading people but instead it (fairly quickly) get debunked by Matt Cutts.<div></div><div>So didn’t Donna and Sphinn do the SEO community a favor?</div>

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from Halfdeck 3890 Days ago #
Votes: 2

"Halfdeck, you have over 50 submissions and only 6 have gone hot. So I think it’s clear that most of your submissions are "a bunch of junk" that waste people’s time and lower the signal to noise ratio."It’s a known fact that some good stories go unsphunn on Sphinn, Skitzzo. Dumbed down, sensational stories that are more accessible get sphunn up while others sometimes go ignored. This story, in particular, hit the front page - according to you, a ton of people voting it up means the story’s good - think again.Besides, I’m not making a general statement about Donna’s submissions. I’m talking about one specific submission. Are you saying if I got a good track record I’m above the law and I can submit bullshit and get away with it? Her track record, or mine, is off-topic. The question here is should submitters be accountable for submitting useless, inaccurate stories or should that burden rest solely on the readers? As a reader, I don’t feel like wasting my time wading through a sea of BS stories just to find one story that I get some mileage out of. But that’s just me."It’s up to the Community to determine the integrity of this site and decide what stays and what goes."Agreed Kim, but is a submitter a part of that community or no? What if we had a spammer submitting spam after spam - is it the community’s responsibility to filter that out with desphinns or is the spammer partly to blame? I’m not blaming Kim for this article going hot on Sphinn - shit happens. Most of her submissions are right on target. It’s mostly the readers’ fault for voting it up. But zero accountability for submitters? Yeah right.

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from cre8pc 3890 Days ago #
Votes: 1

Maybe my statement would be better as "It’s up to the Community of submitters and readers to determine the integrity of this site."If someone submits a piece containing an error, the Community has the chance to call it out, make corrections and set the record straight. This is important to do and it can be done with respect for the submitter who may have missed the error, or misunderstood the article.  It sounds like Donna saw something of value and made a choice to submit it.Most of us know who the solid contributors are here.  I think overall, we as a group do a good job of filtering out the real junk. 

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from crazycat 3889 Days ago #
Votes: 1

Of course, readers should be keen when they read posts and determine the site’s integity. It’s just sad that the fake stories are getting popular than true stories.

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from Gamermk 3413 Days ago #
Votes: 0

This story simply doesn’t deliver enough and is flooded with grammatical errors.

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