Sphinn - The Syndication of SEO Celebrity

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The Syndication of SEO Celebrity

Went Hot: March 19, 2008 - 2:40 pm
Posted By: toddmintz 472 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Other Search Marketing

Where I argue that the premium content offerings from Rand & Aaron are win-win for them as well as for their subscribers. I also state that their tremendous visibility in our industry (aka "Celebrity") is a necessary pre-requisite for them to successful offer premium content.

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from seobook 471 days ago #

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thanks for the kind words Todd!

from searchcommander 471 days ago #

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Aaron, Rand commented (at the original post) something I find hard to believe...

in a survey of our members, only about 20% know who I am personally, and less than 10% are people I’ve met in person. I suspect those numbers are even smaller for Aaron.

from MikeDammann 471 days ago #

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As in every industry there need to be celebrities. Some celebrities have come and gone. Those who continue being passionate about what they do and keep supplying their "fans" with quality information, will remain and grow as sources and representatives.
I believe both applies to Aaron and Rand. Always remember tomorrow and those who will come on the scene not knowing anything. There is always room at the top, but whoever has already a name and uses it to continue providing help, will continue being one of the major voices.

~ Mike

from SpostareDuro 471 days ago #

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I think the comment that Rand dropped only validated something that I had frequently wondered about from the beginning. The 'celeb' status has very little to do with it. It is quality that speaks for it. I know that there are a lot of affiliates in the newb realm that are offering Rand and Aarons material to others who also may not have ever heard of either one of them in a celebrity light. (I'd like to know the stats on that one for sure)
Yes, professionally, I'm certain they are more likely to be hired due to their expertise, bit to a newb crowd that needs the education in SEO..nah..celebrity shmebrity...

from MikeDammann 471 days ago #

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Do you really think that spamming Sphinn will do you any good?

from SpostareDuro 471 days ago #

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lol..spam.

from MikeDammann 470 days ago #

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That comment was towards a post that has since been deleted. :)