- 33
- Sphinn It!
Posted By: SEOinSeattle 472 days ago
Topic Type: News Story (Jump to http://www.portentinteractive.com)
Category: Online Marketing
Is there a better way to do B2B online?
_
2 Comments
2 Comments
Save the date for:
SMX Singapore - July 2-3, 2009
SMX São Paulo - August 4-5
SMX East - October 5-7, 2009
SMX Stockholm - 12-13 October, 2009
SMX Mexico - November 11, 2009
Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.
Comments
Because you can't fit 2 years of sales cycle into a landing page.
A lot of B2B companies are smaller businesses. With limited time and money to spend, smaller businesses do tend to get focused on direct response activity. They love measuring whether a sale came from this action or that action, because then they have justification that their time and money is well spent. If they can't measure it, they tend not to spend time or money on it -- both being in short supply at most small businesses.
Also, many are conditioned to think that branding is a B2C exercise. And in a way, it is -- when you think of big mass-market branding campaigns. Most smaller B2B providers can't afford a traditional branding campaign -- much too expensive to pull off.
I think the trick is showing smaller B2B companies how they can inexpensively brand using various techniques and vehicles over the Web.
Hopefully the author's next article will show some of these practical and inexpensive branding activities.