Published: Mar 20, 2008 - 02:28 pm
Story Found By: SEOinSeattle 1424 Days ago
Category: SEM
Is there a better way to do B2B online?
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2 Comments
2 Comments
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Comments
Because you cant fit 2 years of sales cycle into a landing page.
A lot of B2B companies are smaller businesses. With limited time and money to spend, smaller businesses do tend to get focused on direct response activity. They love measuring whether a sale came from this action or that action, because then they have justification that their time and money is well spent. If they cant measure it, they tend not to spend time or money on it -- both being in short supply at most small businesses.Also, many are conditioned to think that branding is a B2C exercise. And in a way, it is -- when you think of big mass-market branding campaigns. Most smaller B2B providers cant afford a traditional branding campaign -- much too expensive to pull off.I think the trick is showing smaller B2B companies how they can inexpensively brand using various techniques and vehicles over the Web. Hopefully the authors next article will show some of these practical and inexpensive branding activities.