Sphinn - Is It Time to Expand Your B2B Internet Marketing Strategy?

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Is It Time to Expand Your B2B Internet Marketing Strategy?

Went Hot: March 20, 2008 - 2:28 pm
Posted By: SEOinSeattle 472 days ago
Topic Type: News Story (Jump to http://www.portentinteractive.com)
Category: Online Marketing

Why is it that when the B2B sales cycle can be 2 years or longer that most B2B websites do little brand or reputation building and only target leads and prospects in the final stages of the decision making funnel or process?

Is there a better way to do B2B online?

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from Gab 470 days ago #

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Because you can't fit 2 years of sales cycle into a landing page.

from smallbiztrends 470 days ago #

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A lot of B2B companies are smaller businesses. With limited time and money to spend, smaller businesses do tend to get focused on direct response activity. They love measuring whether a sale came from this action or that action, because then they have justification that their time and money is well spent. If they can't measure it, they tend not to spend time or money on it -- both being in short supply at most small businesses.

Also, many are conditioned to think that branding is a B2C exercise. And in a way, it is -- when you think of big mass-market branding campaigns. Most smaller B2B providers can't afford a traditional branding campaign -- much too expensive to pull off.

I think the trick is showing smaller B2B companies how they can inexpensively brand using various techniques and vehicles over the Web.

Hopefully the author's next article will show some of these practical and inexpensive branding activities.