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Vanessa Fox - Link Building Part 1: Even if you managed to get Matt Cutts to take a break from Sprite long enough to do some tequila shots so that he said what the hell and sketched out the complete algorithm on a napkin, you wouldn’t want to define your link strategy based on his scribblings. Because your strategy would fail as soon as the algorithms were tweaked. Which would be the same day Matt was waking up from his hangover, wondering when his Sprite got so salty and limey.
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