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Avatar Posted By: Doubleohd 168 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Social Media
Even though AOL is trying to transform itself into an advertising network, it makes much higher margins on the ads it places on its own pages. The formula for its business is pretty simple: Unique visitors X page views = advertising inventory. If social networks are the future of the Web, AOL needed to own one, but was Bebo the right one?
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