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Search Engine Watch - SEO-PR is a term that has been around for about 4 or 5 years now. When optimizing press releases first became an option the PR industry did not adopt the practice. SEO firms immediately saw the value, but they lacked the PR and ’newshound’ skills needed to create a great news story.

Those who attended this session really got how using PR skills to create great content and then pitchi that news story to relevant online news sites and bloggers can have a huge influence on your search ranking.
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