In reply to Steve Rubel saying Social Media consultants will soon disappear, Jeremiah Owyang begs to differ: "Steve comes from the PR agency perspective and from his view, this makes sense. Yet, I come from where demand actually happens: in corporate enterprise marketing, where I was a social media manager at Hitachi."
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This article is a direct reply to the Steve Rubel article I Sphunn here:http://sphinn.com/story/36328
Um, me thinks social media managers will only get more important.
I tend to agree with that, Danny. I think specialists are an important part of a marketing team -- you can’t just have generalists who know a little about a lot of stuff. Social media probably requires a certain skill set than not all general marketers may have.