Sphinn - The Need For the Social Media Manager

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Sphinn It!

Posted By: MattMcGee 468 days ago
Topic Type: News Story (Jump to http://www.web-strategist.com)
Category: SEM Industry

In reply to Steve Rubel saying Social Media consultants will soon disappear, Jeremiah Owyang begs to differ: "Steve comes from the PR agency perspective and from his view, this makes sense. Yet, I come from where demand actually happens: in corporate enterprise marketing, where I was a social media manager at Hitachi."

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from MattMcGee 468 days ago #

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This article is a direct reply to the Steve Rubel article I Sphunn here:

http://sphinn.com/story/36328

from dannysullivan 468 days ago #

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Um, me thinks social media managers will only get more important.

from MattMcGee 467 days ago #

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I tend to agree with that, Danny. I think specialists are an important part of a marketing team -- you can't just have generalists who know a little about a lot of stuff. Social media probably requires a certain skill set than not all general marketers may have.