I religiously follow almost every great article and it’s advice written by the SEO community, but the one thing that annoys me, is the constant comparisons with Yahoo to Google.
Let’s make this really clear. Google is a search engine, it provides search results based on propriety algorithms. Yahoo is a web portal which offers a search alternative.
Yahoo, sells rank placements. It develops search query shortcuts and search advertorials for it’s partners or largest advertiser. Yahoo continues to stuff it’s search queries with information pulled from other areas owned and managed by Yahoo and yes - their partners and largest advertisers.
I manage several websites who purchase online ads on Google, MSN and other websites. The annual budget for all combined is well over 150,000 a year. Google receives the bulk with other websites coming in second and MSN as the underdog. I’m not, per say the largest account out there, but I represent a lot of smaller advertisers (10 x me = 1.5 mil).
I was a former Yahoo advertiser, but I was unable to justify the costs compared to the results, so the budgets was moved elsewhere - additional into Google and then into ESPN and other similar websites. The immediate results where phenomenal - so eat that Yahoo.
Now I’m pretty sure that many of the advertisers that Yahoo tends to favor are spending way more than I on the fabulous Yahoo web portal, but wouldn’t it be smarter business sense to take care of everyone and earn a percentage of the combined budget over tying up with the large guys? The large guys eventually go away, a personal experience that Yahoo should learn from, in my opinion.
Back to my original point - I really feel that Yahoo is not in the same league as Google, and perhaps more documentation on how it performs next to Facebook or MySpace would be much more relevant information for readers and advertisers alike.
Discuss
Let’s make this really clear. Google is a search engine, it provides search results based on propriety algorithms. Yahoo is a web portal which offers a search alternative.
Yahoo, sells rank placements. It develops search query shortcuts and search advertorials for it’s partners or largest advertiser. Yahoo continues to stuff it’s search queries with information pulled from other areas owned and managed by Yahoo and yes - their partners and largest advertisers.
I manage several websites who purchase online ads on Google, MSN and other websites. The annual budget for all combined is well over 150,000 a year. Google receives the bulk with other websites coming in second and MSN as the underdog. I’m not, per say the largest account out there, but I represent a lot of smaller advertisers (10 x me = 1.5 mil).
I was a former Yahoo advertiser, but I was unable to justify the costs compared to the results, so the budgets was moved elsewhere - additional into Google and then into ESPN and other similar websites. The immediate results where phenomenal - so eat that Yahoo.
Now I’m pretty sure that many of the advertisers that Yahoo tends to favor are spending way more than I on the fabulous Yahoo web portal, but wouldn’t it be smarter business sense to take care of everyone and earn a percentage of the combined budget over tying up with the large guys? The large guys eventually go away, a personal experience that Yahoo should learn from, in my opinion.
Back to my original point - I really feel that Yahoo is not in the same league as Google, and perhaps more documentation on how it performs next to Facebook or MySpace would be much more relevant information for readers and advertisers alike.
Discuss
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