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SEO Those Descriptions For More Google Traffic
Avatar Went Hot: March 26, 2008 - 8:21 am
Posted By: bwelford 47 days ago
Topic Type: News Story (Jump to http://www.strategicmarketingmontreal.ca) my network
Category: Google SEO
Google adds short snippets to entries in a keyword query search engine report to help searchers find what they want. If you apply SEO to the Web page Description, then you can increase the chances that the Description becomes the snippet that Google uses for your Web page entry. This can bring more visitor traffic.
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Comments

from billslawski 47 days ago #
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Great article, Barry.  Very comprehensive and helpful.  I like the "executive summary" analogy, too.

from andrewsho 46 days ago #
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Nice work Barry.

from bwelford 46 days ago #
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Thanks for the kind words, Bill and Andrew.  I'm finding this approach really helps with increased clickthrough traffic.

from smallbiztrends 46 days ago #
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Nice, Barry -- very detailed.  You actually explain what to do, rather than generalities.

from Catfish 46 days ago #
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Nice article Barry.  The only thing I would add is that the description is a great place to describe your product or service's competitive advantage as well.   Often times, things like "Free Shipping" are hard to fit into a title tag depending on how many other keyword phrases you are targeting.

from crazycat 46 days ago #
Votes: 0 | Vote:
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Great post. Learned a lot from it.


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