Sphinn - Public Relations: The Other important PR in Link Development

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Public Relations: The Other important PR in Link Development

Went Hot: March 26, 2008 - 1:04 am
Posted By: martinbowling 465 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building

Link development, before search engines polluted the process into a currency for search engine rankings, was all about promotion. Links were simply a natural side effect of promoting your website. And one of the most tried and true methods of promotion is PR (that is PR as in Public Relations, not Pagerank).

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from leadegroot 465 days ago #

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I always like Rae's writing - nothing ground breaking here that we haven't seen before (and *cough* that's not surprising for a last minute article [runs away]), but good, solid advice, to make you think 'oh, I should try ...' :)

from Sugarrae 465 days ago #

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LMAO... thanks for that ;-)

While this isn't groundbreaking, I'd be willing to bet if I asked 50 SEO's "quick, show me your linkerati list!" only 5 would be able to do it.

from JeremyLuebke 465 days ago #

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Have you tried using a system like salesforce to manage your contacts? When dealing with multiple industries at the same time it can be useful. My spreadsheets begine to look cluttered after awhile.

from Jill 465 days ago #

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Create Something Worth Discussing

What a concept! I wonder why some just can't seem to grasp it?

from leadegroot 465 days ago #

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Ah, but the fun part is when you are working in industries that don't *have* linkerati. :(Note to self: pull out finger and become the niche linkerati ;)

from Seocracy 465 days ago #

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Each time you contact that person, do you use the same email address? In other words, do you establish a personal connection with each `linkerati` or do you present yourself as a random tipster each time.

I'd suggest the former, but keep in mind that sometimes, in some situations your identity can work against you and there would be benfits to being anaonymous.

from Sugarrae 465 days ago #

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We've always had a better response just being ourselves... that said, we've done things as "anonymous tipsters" before... we just find the more lasting results to come from the former :)