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How to Use PPC to Capitalize on Unexpected Offline PR
Avatar Went Hot: March 26, 2008 - 11:03 am
Posted By: chriswinfield 51 days ago
Topic Type: News Story (Jump to http://www.thinkseer.com) my network
Category: SEM
Good reminder as to why it's so important to employ multiple marketing strategies...
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Comments

from Rachael823 51 days ago #
Votes: 0 | Vote:
+ -

Great article that just proves how important it is to watch what's happening offline, too.

from Doubleohd 50 days ago #
Votes: 1 | Vote:
+ -

No single channel is the magic bullet!  I wish more marketers would seek to build a more holistic MarCom campaign that ties in the strengths of all the major channels to transmit a unified message to the ideal audience.  Stop keeping each channel in its own silo!  Excellent example chriswinfield!


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