Published: Mar 26, 2008 - 11:03 am
Story Found By: chriswinfield 1880 Days ago
Category: SEM
2 Comments
2 Comments
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Comments
Great article that just proves how important it is to watch whats happening offline, too.
No single channel is the magic bullet! I wish more marketers would seek to build a more holistic MarCom campaign that ties in the strengths of all the major channels to transmit a unified message to the ideal audience. Stop keeping each channel in its own silo! Excellent example chriswinfield!