News Source: http://blog.searchenginewatch.com
Published: Mar 27, 2008 - 10:23 am
Story Found By: JamesDuthie 1418 Days ago
Category: SEM
7 Comments
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News Source: http://blog.searchenginewatch.com
Published: Mar 27, 2008 - 10:23 am
Story Found By: JamesDuthie 1418 Days ago
Category: SEM
7 Comments
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Comments
Awesome post. Marty is a FB PPC genius!
I find the Facebook PPC advocacy from Marty interesting. I’ve read so many posts discussing what an absolute dog Facebook ads are. But like any medium, I suppose it all comes down to hitting the right audience with a persuasive and relevant message.
@james: Facebook is crap for 99% of advertisers. But that other 1% makes a killing. It’s a constant battle AGAINST the overly restrictive facebook ad moderators.
Marty, thanks for this one!Facebook is a different medium, and you can’t treat it like everything else. Like all contextual advertising, just throwing your keyword ads at it is *not* the way to get the job done. On a SERP, they’re searching *for* something. On Facebook or any other contextual channel, they’re already looking *at* something, and you need to know the difference.
Thanks Marty. There are many new approaches in your article for creating money.
Bang on Dan.
That’s why everybody’s mad with social media.